Riiid Inc. ᱨᱮᱱᱟᱜ R Gate Emblem ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
R Gate Emblem ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ
Riiid Inc. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Riiid Inc.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120723 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
R Gate Emblem ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
R Gate Emblem ᱫᱚ ᱢᱤᱫ ᱥᱮᱪᱮᱫ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱠᱤᱦᱚᱞ (keyhole) ᱢᱚᱴᱤᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱩᱸᱰ R ᱟᱹᱠᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱱᱮᱜᱮᱴᱤᱣ ᱥᱟᱠᱟᱢ ᱫᱚ ᱢᱤᱫ ᱜᱷᱟᱹᱴᱤ ᱞᱤᱞᱤ ᱪᱚᱠᱚᱨ ᱵᱷᱤᱛᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱜᱮᱴ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱜᱮᱴ ᱫᱚ ᱢᱤᱫ ᱫᱩᱣᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱩᱯᱢᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱮᱪᱮᱫ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱡᱷᱤᱡ ᱮᱫᱟ ᱟᱨ ᱱᱟᱶᱟ ᱥᱮᱪᱮᱫ ᱟᱹᱡᱷᱚᱢ ᱠᱚ ᱦᱟᱹᱴᱤᱧ ᱮᱫᱟ ᱾ ᱡᱤᱞᱤᱧ ᱫᱚᱨᱭᱟ ᱞᱤᱞᱤ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱜ ᱠᱟᱱᱟ ᱾ R ᱟᱹᱠᱷᱚᱨ ᱫᱚ ᱵᱟᱨ ᱚᱡᱚᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱴᱟᱭᱯᱚᱯᱷᱮᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱩᱬᱩᱛ ᱢᱟᱯ ᱮᱠᱟᱣ ᱛᱮ ᱦᱚᱸ ᱠᱟᱹᱢᱤ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱞᱟᱹᱜᱩ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
R Gate Emblem ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ R Gate Emblem ᱠᱩᱴᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱪᱟᱞᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- ᱴᱮᱜ ᱠᱚ
- AI, AI Ed, Education, Branding, CI
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- ᱯᱨᱮᱨᱚᱱᱟ
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
