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Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ by Alex Kovachev

Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2021

Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ

by Alex Kovachev

Client: Idea International

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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Colors

The Design

About Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ

ᱥᱮᱞᱥᱤ ᱠᱚᱸᱰᱤᱴᱚᱨᱤ ᱴᱨᱚᱢᱥᱚ, ᱱᱚᱨᱣᱮ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱜᱟᱜ ᱡᱚᱛᱚ ᱨᱩᱣᱟᱲ ᱪᱟᱸᱰᱟᱜ 130 ᱥᱠᱩᱭᱟᱨ ᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱟᱛᱩ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱟ ᱫᱟᱭ ᱞᱚᱸᱜᱟᱭ ᱟᱨ ᱵᱤᱸᱫᱤ ᱩᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱫᱤᱱ ᱟᱨ ᱟᱛᱟ ᱨᱮ ᱢᱤᱫ ᱡᱟᱶ ᱟᱨ ᱩᱥᱩᱛ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱵᱚᱱᱟᱣ ᱞᱮᱱᱟ᱾ ᱢᱟᱨᱵᱚᱞ, ᱵᱨᱟᱥ ᱟᱨ ᱥᱚᱱᱟ-ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱤᱨ ᱠᱚ ᱡᱚᱛᱚ ᱠᱚ ᱢᱤᱞᱟᱣ ᱠᱟᱱᱟ ᱡᱚᱛᱚ ᱟᱡ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱥᱟᱶᱛᱮ, ᱟᱨ ᱦᱟᱹᱨᱩ ᱟᱲᱟ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱥᱟᱦᱚᱨ ᱨᱮ ᱵᱟᱝ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱟᱲᱟᱝ ᱚᱠᱚᱴᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱨᱟ ᱛᱮ᱾ ᱥᱤᱥᱤᱨ ᱛᱮᱭᱟᱨ ᱠᱚ ᱟᱨ ᱪᱤᱠᱱᱟ ᱠᱟᱴᱮ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱟᱨ ᱠᱚ ᱟᱡ-ᱪᱤᱱᱛᱟ ᱟᱨ ᱨᱟᱹᱥᱠᱟ ᱛᱷᱤᱢ ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱧᱩᱛᱩᱢ ᱛᱮ ᱵᱩᱡᱷᱟᱣ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱮᱴᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ᱾ ᱨᱚᱸᱜ-ᱨᱚᱸᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱮᱦᱚᱵ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱭ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱟᱨ ᱚᱴᱚ ᱠᱩᱞᱟᱹ ᱡᱟᱦᱟᱸ ᱟᱨᱮᱡ ᱛᱮ ᱦᱩᱭ ᱚᱠᱟ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Selfie Konditori ᱰᱮᱥᱟᱨᱴ ᱵᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging
The total area of the space is 130 square meters.
Tags
dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology
The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge
The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research
We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration
The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration
The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow
The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members
Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits
Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio

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