Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity)
by Zi Huai Shen
Client: Heheqingtian
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #121025The Design
About Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity)
ᱦᱮᱠᱮᱠᱤᱝᱛᱤᱭᱟᱱ ᱮᱠᱟ ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱩᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱤᱡᱚᱨ ᱚᱲᱟᱜ ᱠᱷᱚᱱ ᱫᱚᱦᱲᱟ ᱠᱟᱱ ᱪᱟᱦᱟ ᱡᱦᱮᱨᱚᱱ ᱟᱨ ᱥᱟᱶᱛᱟᱲ ᱟᱱᱩᱵᱷᱟᱣ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱡᱚᱛᱚᱲ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱱ ᱮᱛᱦᱚᱵ ᱦᱩᱭᱮᱱᱟ ᱾ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱫᱩᱣᱟᱨ ᱨᱩᱯ ᱫᱚ ᱪᱤᱱᱟᱹ ᱚᱠᱛᱚ He ᱥᱟᱶᱛᱮ ᱢᱮᱴᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱟᱦᱟ ᱥᱮᱵᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱹᱱ ᱟᱨ ᱡᱚᱛᱚᱲ ᱦᱩᱭᱩᱜ ᱟᱨ ᱵᱟᱦᱨᱮ ᱵᱤᱛᱟᱨ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱮᱠᱟ ᱥᱟᱶᱛᱟᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱟᱦᱟ ᱡᱚᱢ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱢ ᱟᱨ ᱥᱟᱱᱛᱤ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱡᱟᱦᱟᱱ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱪᱟᱦᱟ ᱵᱚᱠᱥ ᱫᱚ ᱫᱟᱨᱩ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱴᱮᱱᱚᱱ-ᱢᱚᱨᱴᱤᱥ ᱡᱩᱲᱟᱹᱣ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱪᱮᱫ ᱨᱮ ᱜᱚᱸᱫ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱯᱟᱨᱤᱵᱮᱥ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱲᱟᱢ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱ ᱦᱚᱲ ᱠᱚᱨᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Dimensions & Packaging
- Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm - Tags
- Branding design, Package design, Traditional culture, Asian design
- Production Technology
- Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept. - Design Challenge
- The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
- Research
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Inspiration
- Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
- Project Duration
- The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
- Operation Flow
- The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to SUMP DESIGN / Heheqingtian
- Team Members
- Creative Director : Zi Huai Shen
- Image Credits
- Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019
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