Yi-Jen Tu ᱨᱮᱱᱟᱜ Underforest: Select ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Underforest: Select ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Yi-Jen Tu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Chiayi Forest District Office - Forestry Bureau
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#121055 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Underforest: Select ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱸᱰᱟᱨᱯᱷᱚᱨᱮᱥᱴ: ᱥᱮᱞᱮᱠᱴ ᱫᱚ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱱᱟᱜ ᱵᱤᱨ-ᱞᱟᱛᱟᱨ ᱟᱨᱛᱷᱚᱵᱮᱵᱚᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱫᱚ ᱯᱩᱱ ᱜᱚᱴᱟᱝ ᱵᱤᱨ-ᱦᱟᱨᱤᱭᱟᱲ ᱛᱨᱟᱭᱟᱸᱜᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱨ ᱞᱟᱹᱜᱤᱫ ᱪᱤᱱᱤ ᱟᱠᱷᱚᱨ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ ᱟᱨ ᱵᱤᱨ-ᱰᱟᱸᱲᱟ ᱥᱟᱶ ᱢᱤᱫᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱱᱟᱜ ᱵᱷᱟᱵᱚᱱᱟ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ ᱾ ᱵᱤᱨ-ᱦᱟᱨᱤᱭᱟᱲ ᱫᱚ ᱯᱨᱟᱠᱨᱩᱛᱤᱠ ᱫᱷᱚᱱ ᱨᱮᱱᱟᱜ ᱯᱨᱚᱛᱤᱠ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱮᱴ ᱥᱚᱱᱟ ᱫᱚ ᱟᱨᱛᱷᱚᱵᱮᱵᱚᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱥᱟᱱ ᱞᱮᱠᱟ ᱴᱮᱠᱥᱪᱚᱨ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱥᱤᱢᱤᱞᱤ ᱠᱟᱜᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱢᱮᱴ ᱥᱚᱱᱟ ᱦᱚᱴ ᱯᱷᱚᱭᱞ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱛᱟᱹᱨ ᱮᱠᱛᱤᱭᱟᱹᱨ ᱟᱨ ᱦᱟᱴᱤᱧ ᱯᱮᱠᱮᱡᱤᱝ ᱢᱟᱱᱚᱠ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱠᱷᱚᱨᱚᱡᱽ ᱠᱚᱢ ᱠᱟᱛᱮ ᱴᱷᱟᱶ-ᱴᱷᱤᱛᱤ ᱨᱮᱱᱟᱜ ᱵᱤᱨ-ᱦᱩᱰᱟᱹᱨ ᱠᱚ ᱜᱚᱲᱚ ᱮᱢᱟᱭᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Underforest: Select ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Underforest: Select ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱲ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- ᱴᱮᱜ ᱠᱚ
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- ᱯᱨᱮᱨᱚᱱᱟ
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
