Front ᱦᱟᱛ ᱵᱟᱞᱟ by Nardin Sabounchi is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.

ᱨᱩᱯᱟᱜᱟᱦᱱᱟ· 2021

Front ᱦᱟᱛ ᱵᱟᱞᱟ

by Nardin Sabounchi

Client: Ela.store

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱟᱦᱱᱟ Category

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Colors

The Design

About Front ᱦᱟᱛ ᱵᱟᱞᱟ

ᱨᱮᱭᱟᱜ ᱫᱚ ᱢᱤᱫ ᱦᱟᱛ ᱵᱟᱞᱟ ᱡᱚᱲᱟᱣ ᱠᱟ�na ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱱ ᱧᱮᱞ ᱞᱮᱠᱷᱟᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱦᱟᱛ ᱵᱟᱞᱟ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱜᱚᱞ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱜᱟᱨ ᱫᱚ ᱥᱟᱡᱟᱣ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ ᱚᱱᱟ ᱫᱚ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱜᱚᱞ ᱥᱟᱶ ᱛᱮᱦᱮᱸᱫ ᱛᱮᱦᱮᱸᱫ ᱮ ᱞᱟᱹᱜᱟᱣ ᱟ ᱾ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱥᱟᱛᱟᱢ ᱨᱮ ᱵᱟᱝ ᱠᱟᱛᱮ ᱵᱟᱸᱫ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱟᱠᱟᱨ ᱫᱚ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱣᱠᱟ ᱫᱷᱟᱨᱟ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱜᱮᱭᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱴᱩᱠᱩᱲ ᱫᱚ ᱠᱷᱟᱲᱟ ᱟᱠᱷᱨᱟ ᱨᱮ ᱥᱚᱢᱢᱤᱛᱨᱤᱠ ᱟᱨ ᱟᱯᱱᱟᱨ ᱟᱠᱷᱨᱟ ᱨᱮ ᱟᱥᱚᱢᱢᱤᱛᱨᱤᱠ ᱜᱮᱭᱟ ᱾ ᱦᱟᱛ ᱵᱟᱞᱟ ᱠᱚ ᱫᱚ ᱯᱮ-ᱟᱭᱟᱢ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱟᱨ ᱢᱚᱢ ᱥᱟᱸᱪᱟ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱨᱩᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ ᱾ ᱯᱷᱟᱞᱟ ᱫᱚ ᱦᱟᱞᱠᱟ ᱟᱨ ᱫᱤᱱᱟᱹᱢ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱮᱠᱷᱟᱹᱣ ᱜᱮᱭᱟ ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Front ᱦᱟᱛ ᱵᱟᱞᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Front ᱦᱟᱛ ᱵᱟᱞᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the FRONT bracelets collection, as the name implies, to comprehend the design of the work, it has to be observed face front. The general state of the work is in the form of a complete circle, and the lines that form the decoration of the bracelet intersect with the outer circle.
Dimensions & Packaging: Weight of bracelet 1: 13.03 grams diameter: 69.45mm elevation: 3 mm thickness: 1.5 mm pipes size: 1.35 mm.
Tags: Fine jewelry, Bracelets, Poetic, Jewelry, Ela.store, Front bracelet
Production Technology: Pair of 3D-designed and 3D-printed wax mold and cast silver bracelets with the best available material (s925).
Variable in every metallic material: gold, steel, silver, platinum, or different plating in every possible color.
Design Challenge: The most challenging and frustrating part in designing the bracelets, In contrast to other fine jewelry that has their decorations on the outer surface, this collection has internal and interlacing decoration which causes this obstacle makes it harder to scale the final product fit on the wrist.
The next problem was due to the 3D cast making. As for having several 3D printing methods the most important factor for choosing wax modeling was accuracy which in other cases cause the internal lines to overlap.
In addition to 3D prints and casting operation was which materials to use as filaments, for instance, plastic-based filaments (ABS/PLA) wouldn’t make it through the heat casting process and would stick to the product causing impurity in the final product. But SLA wax modeling technique won't cause problems as the wax would evaporate in the contact of extreme of kiln leaving the hot cast empty of any other materials resulting in a pure product.
Research: Sohrab Sepehri had a major idol role in designers' life, so they felt a need to pay back in their own ways. As for their adoration towards all his life works, they felt an existential love for "the footsteps of water", they set their minds to build a relationship with the blank verse and their works. In order to establish a balance between the work and the blank verse, designers animated Sohrab's lifestyle of simplicity, modesty, and receptivity.
Inspiration: The FRONT collection is inspired by a poem of a great Persian poet, Sohrab Sepehri, acknowledged worldwide for his paintings, in Iran he was known for his blank verses. His poem, named "The footsteps of water", points out the necessity of changing the point of view toward all phenomena: "Wash up the eye, See the otherwise"; this verse is the foundation of this design. The designer, inspired by the blank verse, strongly believes that point of view is much more essential than perception itself.
Project Duration: The idea of the project stroke the mind of the designers in Nov 2019 and by Dec 2020, the production steps were completed in Tehran, Iran.
Operation Flow: Lightweight, durable for everyday use. Chic and stylus.
Team Members: Nardin Sabounchi, Masoumeh(Niloufar) Salehi,
Image Credits: Photographer and Videography: Tina Tinati 2021