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Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ) by Lu Zhao and Shankai Gu

Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ) by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021

Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ)

by Lu Zhao and Shankai Gu

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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The Design

About Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ)

Ge Wu Zhi Heng ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱰᱤ�devᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱠᱤ ᱢᱟᱱᱟᱣ ᱟᱨ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱦᱟᱨᱟ-ᱵᱤᱪᱟᱨ (ᱵᱮᱞᱮᱱᱥ) ᱵᱟᱵᱚᱛ ᱧᱟᱢ ᱟᱭᱛᱟᱨᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱛᱟᱭᱚᱢ ᱥᱤᱭᱚᱡᱶᱩᱟᱱ (Xiaozhuan) ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱛᱮ ᱵᱟᱹᱱᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱᱤ ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱟᱹᱰᱤ ᱛᱮᱦᱮᱸᱭᱟᱱ ᱨᱩᱯ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱡ ᱠᱮᱴᱮᱫ ᱟᱨ ᱥᱟᱦᱴᱟ ᱞᱟᱹᱭ ᱵᱤᱥᱮᱥ ᱛᱮ ᱵᱟᱰᱟᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱴᱟᱭᱴᱚᱞ ‘ᱵᱩᱠ ᱚᱯ ᱨᱤᱴᱥ’ (Book of Rites) ᱠᱷᱚᱱ ᱮᱢᱟᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱚᱱᱟ ᱠᱟᱛᱷᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱩᱡᱷᱟᱣ ᱟᱨ ᱴᱷᱟᱶᱠᱟ ᱟᱨᱦᱚᱭ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱱ ᱠᱟᱛᱷᱟ ᱛᱟᱦᱮᱸᱱᱟ, ᱟᱨ ᱮᱠᱨᱟ ᱮᱠᱨᱟ ᱠᱷᱚᱱ ᱮᱢ ᱦᱩᱭᱩᱜ ᱛᱟᱦᱮᱸᱱᱟ ᱦᱟᱨᱟ-ᱵᱤᱪᱟᱨ (ᱵᱮᱞᱮᱱᱥ) ᱨᱮᱭᱟᱜ ᱟᱣᱚᱥᱛᱷᱟ ᱨᱮ ᱥᱮᱴᱮᱨ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱᱤ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱚᱬᱚ ᱪᱤᱱᱛᱟ-ᱵᱟᱵᱚᱛ (ᱯᱷᱤᱞᱚᱥᱚᱯᱷᱤ) ᱟᱨ ᱱᱤᱛᱚᱜ ᱥᱟᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱥᱤᱞ ᱴᱮᱠᱥᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱢᱟᱨ ᱥᱚᱢᱟᱸᱜ ᱟᱲᱟᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱢᱩᱬᱩᱛ ᱟᱨᱦᱚᱣ ᱠᱟᱱᱟ, ᱦᱚᱲ ᱠᱚ ᱪᱮᱫ ᱞᱮᱠᱟ ᱛᱮ ᱥᱟᱨᱤ ᱡᱤᱶᱤ ᱠᱷᱚᱱ ᱵᱷᱚᱨᱴᱩᱣᱟᱞ (virtual) ᱡᱤᱶᱤ ᱛᱮ ᱚᱛᱟᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱠᱟᱛᱮ ᱦᱟᱨᱟ-ᱵᱤᱪᱟᱨ ᱚᱠᱚᱭ ᱛᱮᱭᱟᱜᱟ ᱥᱮᱴᱮᱨ ᱟᱹᱛᱩ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱱ ᱠᱚ ᱠᱟᱛᱷᱟ ᱛᱟᱦᱮᱸᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ge Wu Zhi Heng Seal Script Typography (ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
Inspiration
Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
Team Members
Lu Zhao
Shankai Gu

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