Same But Different Primary Function: ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ by Asya Demidova is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ Competition Category.
ᱞᱚᱦᱟᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ· 2021
Same But Different Primary Function: ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ
Client: Asya Demidova
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ Category
Verified Award Winner
Verify Award Status for #122342The Design
About Same But Different Primary Function: ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ
Book Text: ᱥᱮᱢ ᱵᱟᱴ ᱰᱤᱯᱷᱨᱮᱱᱴ ᱢᱮᱸ ᱢᱤᱭᱟᱹᱫ ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ ᱠᱟᱱᱟ ᱚᱠᱟ ᱵᱟᱥ ᱠᱚ ᱴᱷᱮᱱ ᱨᱩᱯ ᱨᱮ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱡᱚᱦᱟᱨ ᱠᱟᱜᱼᱟᱭ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱟᱭᱢᱚᱢᱟᱨᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱚᱭ ᱠᱟᱛᱮ ᱵᱟᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟᱭᱟᱜ ᱨᱟᱥᱟᱭᱚᱱᱤᱠ ᱯᱷᱚᱨᱢᱩᱞᱟ ᱢᱤᱫ ᱠᱚᱶᱟᱜ ᱢᱮᱱᱠᱷᱟᱱ ᱮᱴᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣᱚᱸ ᱵᱟᱨ ᱠᱚᱶᱟᱜ ᱴᱷᱚᱠᱟ ᱴᱷᱚᱠᱟ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱟᱨ ᱮᱸᱱᱟᱭ ᱠᱚᱶᱟᱜ ᱥᱟᱦᱴᱟ ᱵᱟᱨ ᱦᱚᱲᱟ ᱵᱟᱥ ᱠᱚ ᱩᱲᱩᱠ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱭ ᱾ ᱡᱟᱦᱟᱸ ᱢᱤᱫᱴᱟᱸ ᱢᱩᱨᱛᱤ ᱨᱮ ᱵᱟᱨ ᱦᱚᱲᱟ ᱡᱚᱲᱟᱜ ᱵᱟᱥ ᱛᱟᱦᱮᱸ ᱦᱚᱸᱭᱟ, ᱟᱨ ᱟᱨᱠᱤ ᱟᱨᱠᱤ ᱢᱚᱞᱮᱠᱭᱩᱞᱟᱨ ᱨᱩᱯ ᱠᱚ ᱢᱤᱫ ᱴᱷᱮᱱ ᱨᱩᱯ ᱨᱮ ᱡᱚᱲᱟᱣ ᱦᱚᱸᱭᱟ ᱾ ᱚᱱᱟ ᱠᱚ ᱛᱷᱨᱤ ᱰᱤ ᱯᱨᱤᱸᱴ ᱠᱟᱛᱮ ᱵᱟᱱᱟᱣ ᱠᱟᱱᱟ, ᱟᱨ ᱤᱸᱰᱟᱥᱴᱨᱤᱭᱟᱞ ᱮᱭᱚᱨᱵᱨᱟᱥ ᱛᱮ ᱦᱚᱞᱚᱜᱨᱟᱯᱷᱤᱠ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛᱚ ᱫᱟᱜ ᱠᱚ ᱛᱚᱯᱟᱛ ᱦᱟᱴᱤᱧ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶᱠᱟ ᱨᱮ ᱟᱴᱟᱥᱩᱨᱵᱮᱴ ᱡᱤᱱᱤᱥ ᱠᱚ ᱦᱚᱲᱚᱠ ᱠᱟᱛᱮ ᱮᱸᱱᱟᱭ ᱠᱚ ᱠᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱠᱟᱴᱷᱤᱱ ᱴᱷᱤᱱ ᱛᱟᱨ ᱠᱚ ᱚᱰᱚᱠ ᱟᱴᱮ ᱩᱲᱩᱜ ᱠᱟᱱᱟ ᱾ ᱡᱚᱲᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱚ ᱴᱷᱮᱱ ᱦᱟᱴᱤᱧ ᱡᱟᱦᱟᱸ ᱴᱷᱟᱶᱨᱮ ᱠᱩᱲᱤ ᱠᱚ ᱡᱚᱛᱚ ᱢᱤᱫᱴᱟᱸ ᱢᱩᱨᱛᱤ ᱡᱟᱠᱟᱛ ᱠᱟᱛᱮ ᱮᱱᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Same But Different Primary Function: ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Same But Different Primary Function: ᱴᱷᱮᱱ ᱠᱟᱹᱢᱤ ᱴᱷᱟᱹᱶᱠᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
- Dimensions & Packaging
- The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
- Tags
- smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
- Production Technology
- The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
- Design Challenge
- The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
- Research
- There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
- Inspiration
- The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
- Project Duration
- The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
- Operation Flow
- People can smell and grab the sculptures to experience them from different angles.
- Team Members
- Art Direction & Design – Asya Demidova
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