Yibang Design and Xiner Zheng ᱨᱮᱱᱟᱜ Xphere Primary Function: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Xphere Primary Function: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ
Yibang Design and Xiner Zheng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yibang
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123091 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Xphere Primary Function: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Xphere ᱮᱴᱟᱜ ᱨᱚᱸᱜᱥᱤᱝ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ Xphere ᱧᱩ᱄ ᱠᱚ ᱪᱤᱱᱤ ᱵᱨᱮᱸᱰ ᱧᱩ᱄ ᱨᱚᱸᱜᱥᱤᱝ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱟᱨᱛ ᱠᱟᱱᱟ “ᱵᱟᱲᱛᱤ ᱟᱠᱟᱱ ᱜᱚᱞᱟᱠᱟᱨ” ᱾ ᱚᱱᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱪᱤᱱᱤ ᱧᱩ᱄ ᱨᱮᱭᱟᱜ ᱟᱨᱛ ᱚᱱᱴᱮ ᱤᱝᱨᱮᱡᱤ ᱧᱩ᱄ ᱠᱚ ᱢᱤᱫᱴᱟᱸ ᱫᱮᱠᱷᱟᱣ ᱡᱩᱲᱤᱛ ᱠᱟᱛᱮ ᱢᱤᱫ ᱦᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱛᱚᱸᱜ ᱨᱮ ᱨᱟᱠᱟᱵᱮᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱪᱤᱱ (mark) ᱮᱢᱴᱟᱨᱮ ᱤᱯᱤᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱢᱮᱱᱛᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱤᱝᱨᱮᱡᱤ ᱟᱨ ᱪᱤᱱᱤ ᱵᱟᱨᱚᱛᱮ ᱞᱚᱜᱚ ᱪᱤᱱᱦᱚᱸ ᱠᱚ ᱨᱮ ᱡᱩᱲᱤᱛ ᱠᱟᱴᱤᱸᱜ (cut) ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱦᱚᱨᱚᱢ ᱨᱚᱸᱜ ᱠᱚ ᱟᱨ ᱠᱚᱲᱟᱹ ᱫᱮᱠᱷᱟᱣ ᱠᱚ ᱮᱸᱜᱟ ᱮᱸᱜᱟ ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱯᱨᱳᱰᱚᱠᱴ ᱞᱟᱭᱤᱱ ᱠᱚ ᱩᱫᱩᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱪᱟᱯᱟ ᱠᱚ ᱨᱮ ᱢᱟᱴ, ᱦᱮᱵᱤ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱤᱡᱦᱱᱮᱥ ᱠᱟᱰ ᱟᱨ ᱛᱷᱮᱸᱠ ᱭᱩ ᱠᱟᱰ ᱨᱮ ᱮᱢᱵᱳᱥᱰ ᱠᱟᱱ ᱞᱚᱜᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xphere Primary Function: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xphere Primary Function: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- ᱴᱮᱜ ᱠᱚ
- Xphere, Visual Identity, Commercial, Branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Photoshop, Illustration, and InDesign.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- ᱯᱨᱮᱨᱚᱱᱟ
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Yibang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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