Pedro Panetto ᱨᱮᱱᱟᱜ Platanus Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Platanus Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ
Pedro Panetto ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Pedro Panetto
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123099 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Platanus Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ ᱵᱟᱵᱚᱛ ᱛᱮ
Platanus ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱲᱮᱠᱚᱣᱟᱜ ᱨᱩᱣᱟᱹ ᱦᱩᱰᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱱᱢᱤ ᱛᱮᱭᱟᱨ ᱞᱮᱠᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱢᱮᱰᱤᱠᱟᱞ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱝ ᱮᱠᱚᱪ ᱠᱟᱹᱢᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱱᱢᱤ ᱮᱠᱚᱨ ᱠᱚᱭ ᱠᱩᱲᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱧᱩᱛᱩᱢ ᱫᱚ ᱠᱚᱥ ᱰᱩᱲᱩᱯ ᱨᱮᱭᱟᱜ platanus ᱫᱟᱨᱮ ᱨᱮ ᱩᱫᱩᱜ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱦᱤᱯᱚᱠᱨᱮᱴᱮᱥ ᱫᱚ ᱯᱩᱭᱞᱩ ᱰᱟᱠᱴᱚᱨ ᱠᱚ ᱠᱚ ᱢᱮᱰᱤᱥᱤᱱ ᱯᱟᱲᱦᱟᱣ ᱠᱚᱣᱟᱫ ᱠᱚᱣᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱜᱨᱤᱠ ᱠᱷᱚᱸᱴᱟ, ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ, ᱥᱟᱠᱟᱢ, ᱡᱚ, ᱠᱚᱛᱟ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱦᱟᱥ ᱜᱷᱚᱲᱤ ᱠᱚ ᱢᱤᱫ ᱴᱷᱟᱶ ᱨᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱮᱠᱚᱪ ᱜᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱫᱚ ᱮᱠᱮᱴᱟᱜ ᱛᱮ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱞᱮᱠᱟᱛᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ᱾ ᱯᱮᱴᱟᱨᱱ, ᱜᱨᱟᱯᱷᱤᱠ ᱟᱨ ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱠᱚ ᱫᱚ ᱮᱠᱚᱪ ᱧᱮᱞᱚᱜ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Platanus Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Platanus Primary Function: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱲᱦᱟᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- ᱯᱨᱮᱨᱚᱱᱟ
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
