Shin Tay Yuan ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Shin Tay Yuan ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ
by Googoods
Client: Googoods
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
- 12,897
- Verified Award Winner
- Verify Award Status for #123858
The Design
About Shin Tay Yuan ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ
ᱥᱷᱤᱱ ᱴᱮ ᱭᱩᱟᱱ ᱫᱚ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱤᱭᱩ ᱛᱟᱭᱯᱮᱭᱤ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱥᱮᱨᱟᱢᱤᱠ ᱰᱮᱠᱟᱞ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱫᱟ᱾ ᱵᱚᱞᱚᱜ ᱦᱚᱨ ᱨᱮ ᱢᱤᱫ ᱯᱟᱝᱪ ᱛᱮᱭᱟᱨ ᱛᱟᱹᱞᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱴᱠᱟᱨ ᱫᱚ ᱥᱠᱨᱤᱱ ᱯᱨᱤᱱᱴᱤᱝ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱰᱮᱠᱟᱞ ᱯᱨᱚᱥᱮᱥ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱢᱩᱬᱩᱫ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱞᱟᱴᱠᱟᱣ ᱯᱟᱨᱴᱤᱥᱚᱱ ᱟᱨ ᱥᱟᱭᱤᱱᱮᱡ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱥᱮᱨᱟᱢᱤᱠ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱠᱚ ᱨᱮ, ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱟᱞᱜᱟ ᱩᱥᱩᱞ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱠᱟᱢ ᱛᱟᱠᱛᱟ ᱨᱮ ᱚᱛᱟᱝᱜᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱫᱚ ᱠᱟᱩᱱᱴᱟᱨ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱱᱟᱜ ᱤᱛᱤᱦᱟᱥ ᱫᱚ ᱡᱤᱞᱤᱧ ᱚᱱᱚᱞ ᱵᱚᱫᱚᱞ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱦᱚᱛᱮᱛᱮ ᱫᱮᱠᱷᱟᱣᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱧᱮᱞ ᱦᱮᱡ ᱠᱚ ᱠᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱰᱮᱠᱟᱞ ᱠᱟᱹᱢᱤ ᱵᱟᱵᱚᱛ ᱵᱩᱡᱷᱟᱹᱣᱟᱜᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shin Tay Yuan ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shin Tay Yuan ᱴᱩᱨᱤᱡᱚᱢ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
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