Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ
by Frush Design
Client: Frush | Creative studio
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #125706The Design
About Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ
ᱯᱩᱛᱷᱤ ᱚᱞ: ᱯᱷᱚᱸᱰᱟᱡᱤᱚᱱᱮ ᱟᱞᱤᱱᱟᱨᱤ ᱫᱚ ᱯᱷᱚᱸᱰᱟᱡᱤᱚᱱᱮ ᱟᱞᱤᱱᱟᱨᱤ ᱯᱮᱨ ᱞᱟ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱞᱤᱱᱟᱨᱤ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱡᱚᱛᱚᱢ ᱮ ᱫᱚᱦᱚ, ᱴᱷᱤᱠᱴᱷᱟᱠ ᱟᱨ ᱵᱟᱲᱦᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱯᱷᱞᱚᱨᱮᱱᱥ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱨᱟᱡᱽ ᱴᱷᱮᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱦᱩᱰᱤᱧ ᱟᱠᱷᱚᱨ A ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱢᱮᱨᱟ ᱞᱮᱱᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱟᱵᱥᱴᱨᱟᱠᱴ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱦᱤᱛᱟᱹᱞ ᱟᱨᱠᱟᱭᱤᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱷᱨᱮᱢ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ ᱾ ᱥᱠᱞᱯᱪᱟᱨᱟᱞ ᱟᱠᱷᱚᱨ ᱟᱨ ᱦᱮᱸᱫᱮ-ᱯᱩᱸᱰ ᱯᱟᱞᱮᱴ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱩᱢᱩᱞ ᱮ ᱩᱨᱩᱢᱟᱭᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ, ᱴᱤᱠᱴ, ᱠᱮᱴᱟᱞᱚᱜᱽ, ᱢᱟᱨᱪᱮᱱᱰᱟᱭᱡᱤᱝ ᱟᱨ ᱢᱤᱫ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮ ᱞᱟᱦᱟ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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