Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ
Client: Iki Retreat Kairi Murakami
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #125764The Design
About Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ
ᱠᱟᱭᱤᱨᱤ ᱢᱩᱨᱟᱠᱟᱢᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱟᱜᱟᱥᱟᱠᱤ ᱠᱚ ᱤᱠᱤ ᱰᱤᱦᱤᱯ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱚᱴᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱸᱠᱮᱛ ᱠᱟᱸᱡᱤ ᱤᱪᱤ ᱨᱮᱭᱟᱜ ᱪᱮᱦᱨᱟ ᱠᱷᱚᱱ ᱦᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱢᱤᱫ ᱴᱷᱮᱴ ᱠᱷᱚᱨᱮᱡ ᱚᱲᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱦᱚᱴᱮᱞ ᱧᱩᱛᱩᱢ ᱨᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱷᱚᱨᱮᱡ ᱴᱷᱮᱛᱟᱜ ᱭᱩᱱᱚᱢᱚᱛᱚ ᱵᱮ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱠᱚ ᱦᱮᱸ ᱡᱟᱹᱦᱟᱨ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱚᱨᱟᱜ ᱮᱛᱦᱚᱵ ᱠᱚ ᱛᱟᱭᱚᱢ ᱠᱟᱛᱮ ᱥᱮᱱᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱛᱮᱸᱦᱚᱲ ᱨᱮ ᱠᱚ ᱦᱚᱴᱮᱞ ᱨᱮ ᱥᱮᱴᱮᱨ ᱮᱭᱟ ᱾ ᱞᱚᱜᱚ ᱚᱠᱟ ᱥᱤᱫᱷ ᱴᱷᱮᱴ ᱟᱨ ᱚᱰᱤᱠ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱹᱰᱤ ᱥᱚᱠᱛᱤ ᱟᱨ ᱦᱩᱭᱴᱩᱭᱟᱹ ᱡᱚᱛᱚ ᱞᱟᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾ ᱨᱚᱸᱜ ᱠᱚ ᱨᱮ ᱮᱴᱷᱟᱣ ᱛᱮᱸᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱨᱚᱶᱚᱰ ᱨᱚᱸᱜ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱦᱟᱨ ᱵᱮᱞᱟ ᱨᱮᱭᱟᱜ ᱥᱤᱸᱜᱮ ᱰᱩᱵ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱛᱟᱭᱚᱢ ᱮᱫᱟᱭ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱦᱚᱞ ᱥᱟᱭᱤᱱ, ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ ᱟᱨ ᱮᱴᱟᱨᱦᱮᱰ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱴᱮᱞ ᱫᱚ ᱢᱤᱫ ᱵᱟᱨᱤᱭᱟ ᱚᱲᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱩᱫᱩᱠ ᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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