NewForm ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2022
NewForm ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ
Client: Farnear International Design Center
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ
ᱱᱤᱣ� ᱯᱷᱚᱨᱢ ᱫᱚ ᱢᱤᱫ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱵᱟᱛᱷᱨᱩᱢ ᱡᱤᱱᱤᱥ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱥᱚᱣᱨᱩᱢ ᱵᱷᱤᱛᱚᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱟ�176 ᱥᱟᱺᱜᱷᱟᱭ ᱨᱮ 224 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱡᱟᱜᱷᱟ ᱮᱢ ᱮ ᱠᱟᱛᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱫᱷᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱩᱰᱩᱜ ᱨᱮᱭᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱵᱤᱪᱟᱨ ᱠᱚ ᱟᱛᱟᱜ ᱟᱠᱟᱫᱟ ᱾ ᱯᱞᱟᱱ ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱦᱚᱨ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱦᱮᱸᱫᱮᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱞ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱩᱠᱟᱱ ᱫᱚ ᱠᱮᱛᱮᱠ ᱡᱩᱲᱟᱣ ᱠᱟᱱ ᱡᱟᱜᱷᱟ ᱨᱮ ᱦᱟᱴᱤᱧ ᱟᱠᱟᱫᱟ ᱾ ᱢᱤᱫ ᱜᱚᱞ ᱠᱚᱴᱷᱟ ᱨᱮ ᱰᱟᱱᱥ ᱚᱯᱷ ᱣᱟᱴᱟᱨ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱴᱟᱸᱜᱤ ᱟᱠᱟᱱ ᱟᱨᱴ ᱡᱤᱱᱤᱥ ᱢᱮ�nᱟᱜ, ᱡᱟᱦᱟᱸ ᱢᱟᱨᱥᱟᱞ ᱛᱟᱞᱟ ᱨᱮ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱴᱚᱯᱟ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱾ ᱪᱤᱱᱤ ᱢᱟᱴ ᱛᱮ ᱛᱮᱭᱟᱨ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱟᱨᱪ ᱡᱟᱱᱟᱞᱟ ᱫᱚ ᱢᱤᱫ ᱡᱤᱭᱚᱱ ᱦᱟᱨᱟ ᱮ ᱫᱮᱠᱷᱟᱣᱟ ᱾ ᱢᱤᱫ ᱦᱮᱸᱫᱮ ᱦᱟᱨᱭᱟᱨ ᱠᱟᱸᱛᱷ ᱟᱨ ᱦᱟᱨᱭᱟᱨ ᱫᱟᱨᱮ ᱠᱚ ᱜᱮᱞᱮᱨᱤ ᱡᱟᱜᱷᱟ ᱛᱟᱞᱟ ᱛᱮ ᱥᱮᱱᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱮᱛᱮᱠ ᱵᱮᱜᱚᱨ ᱡᱟᱜᱷᱟ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱚᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
NewForm ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ NewForm ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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