Ricardo Filipe Lopes da Silva ᱨᱮᱱᱟᱜ Oliveira Almeida ᱢᱩᱲᱩᱱ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Oliveira Almeida ᱢᱩᱲᱩᱱ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ
Ricardo Filipe Lopes da Silva ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Oliveira de Almeida Advogados
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#126100 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Oliveira Almeida ᱢᱩᱲᱩᱱ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱞ: ᱴᱷᱤᱠ ᱠᱟᱨᱚᱱ ᱠᱚ ᱨᱮ ᱦᱩᱭ ᱟᱹᱭᱩᱨ ᱠᱚ ᱟᱨ ᱜᱟᱦᱠᱤ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱦᱟᱛᱟᱣᱟᱱ ᱫᱟᱱᱟᱝ ᱟᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱫᱟᱢ ᱵᱟᱝ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱹᱭᱱ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱢᱟᱱ ᱠᱚ ᱢᱤᱫᱴᱮᱱ ᱨᱮ ᱫᱚᱦᱚ ᱫᱚ, ᱯᱩᱭᱞᱩ ᱱᱟᱜᱟᱢ ᱪᱷᱟᱸᱪᱟᱣ ᱟᱨ ᱱᱟᱢᱨᱟ ᱫᱚᱨᱠᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱣᱟ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱱᱚᱶᱟ ᱫᱷᱟᱣᱲᱟ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱪᱤᱛᱟᱹᱨ ᱮᱫᱟᱭ ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱯᱟᱹᱪᱷᱮᱫ ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱪᱟᱞᱟᱜ-ᱟ ᱾ ᱞᱚᱜᱚ ᱢᱤᱫ ᱚᱯᱷᱤᱥ ᱭᱟᱱᱛᱨ ᱨᱮ ᱵᱚᱫᱚᱞ ᱞᱮᱠᱷᱟᱱ ᱱᱚᱶᱟ ᱫᱚ ᱠᱟᱜᱚᱡᱯᱟᱹᱛᱤ ᱠᱚ ᱢᱤᱫᱴᱮᱱ ᱨᱮ ᱮᱢ ᱫᱚ ᱨ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱜᱟᱦᱠᱤ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮᱨᱮ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚᱭᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Oliveira Almeida ᱢᱩᱲᱩᱱ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Oliveira Almeida ᱢᱩᱲᱩᱱ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files. - ᱴᱮᱜ ᱠᱚ
- law, order, tradition, lawyers, law firm, brand, paper clip,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
- ᱯᱨᱮᱨᱚᱱᱟ
- The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- February 2020 to April 2020 in Curitiba, Brazil
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
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