Ricardo Filipe Lopes da Silva ᱨᱮᱱᱟᱜ Smartmoov ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱹᱦᱚᱡᱟ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Smartmoov ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱹᱦᱚᱡᱟ
Ricardo Filipe Lopes da Silva ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Smartmoov
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#126213 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Smartmoov ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱹᱦᱚᱡᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱩᱠ ᱚᱞ: ᱱᱚᱶᱟ ᱵᱮᱯᱟᱨ ᱛᱚᱨᱠᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱞᱟᱦᱟ ᱫᱚ ᱪᱟᱞᱟᱣ ᱟᱨ ᱵᱮᱯᱟᱨ ᱠᱚᱥᱴᱚᱢᱟᱭᱡᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱾ ᱵᱮᱯᱟᱨ ᱮᱢ ᱦᱚᱲ ᱫᱚ ᱟᱡᱟᱜ ᱵᱮᱯᱟᱨ ᱫᱚ ᱡᱟᱹᱥᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱮᱢ ᱡᱚᱜ ᱟᱨ ᱪᱟᱞᱟᱣ ᱛᱚᱨᱠᱟ ᱠᱷᱚᱱ ᱛᱚᱨᱠᱟ ᱮ ᱦᱟᱛᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱚᱱᱟ ᱛᱮ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱨᱮ ᱟᱡᱟᱜ ᱵᱮᱯᱟᱨ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ-ᱟ ᱾ ᱵᱽᱨᱟᱸᱰ ᱫᱚ ᱱᱚᱶᱟ ᱜᱩᱬ ᱠᱚ ᱢᱤᱫ ᱦᱩᱭᱩᱜ ᱫᱮᱠᱷᱟᱣ ᱛᱚᱨᱠᱟ ᱦᱚᱛᱮᱛᱮ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱟᱨ ᱟᱜᱟᱢ ᱫᱤᱱ ᱨᱮᱭᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱟᱨᱜᱮᱴ ᱦᱚᱲ ᱠᱚ ᱩᱫᱟᱹᱣ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Smartmoov ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱹᱦᱚᱡᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Smartmoov ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱹᱦᱚᱡᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- ᱴᱮᱜ ᱠᱚ
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- ᱯᱨᱮᱨᱚᱱᱟ
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- August 2019 to November 2019 in Curitiba, Brazil
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
