Akkshit Khattar ᱨᱮᱱᱟᱜ Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ

Akkshit Khattar ᱨᱮᱱᱟᱜ Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ ᱫᱚ ᱴᱤᱠᱟᱣᱤ ᱩᱛᱯᱟᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱴᱤᱠᱟᱣᱤ ᱩᱛᱯᱟᱫ· 2022

Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ

Akkshit Khattar ᱞᱮᱠᱟᱛᱮ

ᱴᱤᱠᱟᱣᱤ ᱩᱛᱯᱟᱫ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱳᱟᱵᱟ ᱰᱷᱟᱵᱟ ᱢᱮᱱᱠᱷᱟᱱ ᱤᱱᱰᱤᱭᱟ ᱨᱮ ᱢᱤᱫ ᱠᱞᱚᱵᱰ ᱠᱤᱪᱷᱮᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣᱟᱠᱟᱱ ᱢᱤᱫ ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ ᱠᱟᱱᱟᱭ ᱾ ᱢᱩᱬᱩᱛ ᱡᱚᱢ ᱡᱤᱱᱤᱥ ᱠᱚ ᱦᱟᱸᱰᱤ ᱨᱮ ᱨᱩᱠᱷᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱤᱠᱤᱱ ᱦᱟᱸᱰᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱜᱟᱺᱣ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱤᱜᱚᱨ ᱠᱚ ᱟᱡ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱴᱤᱠᱤᱱ ᱠᱚᱵᱚᱨ ᱛᱮ ᱵᱚᱸᱫᱚ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱮ ᱨᱮ ᱢᱤᱫ ᱴᱤᱠᱮᱴ ᱵᱟᱸᱫᱷᱟᱭ ᱟᱠᱟᱱᱟ ᱾ ᱨᱳᱴᱤ ᱟᱨ ᱱᱟᱱ ᱞᱮᱠᱟᱱ ᱛᱤᱛᱟᱲ ᱠᱚ ᱱᱟᱶᱟ ᱫᱟᱲᱮ ᱠᱟᱛᱟᱦᱟᱴ ᱟᱨᱟᱠ ᱨᱮ ᱵᱟᱭᱫᱟ ᱠᱟᱱᱟ ᱟᱨ ᱡᱩᱴ ᱥᱩᱛᱟᱢ ᱛᱮ ᱠᱟᱛᱮᱫ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱠᱚ ᱡᱤᱱᱤᱥ ᱚᱱᱟᱛᱟᱲᱮ ᱨᱤᱥᱟᱭᱠᱚᱞ ᱠᱟᱜᱚᱡ ᱞᱮᱠᱟᱱ ᱵᱮᱜ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ-ᱴᱟᱶᱟᱜ ᱯᱞᱟᱥᱴᱤᱠ ᱡᱤᱱᱤᱥ ᱵᱟᱫᱚᱞ ᱮᱫᱟᱭ ᱾ ᱠᱟᱨᱵᱚᱱ ᱯᱷᱩᱴᱯᱨᱤᱸᱴ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱰᱮᱞᱤᱵᱷᱟᱨᱤ ᱠᱚ ᱤᱞᱮᱠᱴᱨᱤᱠ ᱜᱟᱰᱤ ᱛᱮ ᱦᱟᱛᱟᱣ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Doaba Dhaba ᱴᱤᱠᱟᱹᱣ ᱠᱷᱟᱸᱰᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱴᱷᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
ᱴᱮᱜ ᱠᱚ: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Handcrafted clay pots, Banana leaf & Recycled Paper
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
ᱯᱨᱮᱨᱚᱱᱟ: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.