Staom Jewelry ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2022
Staom Jewelry ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ
by Rong Zeng
Client: Xad
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #126531The Design
About Staom Jewelry ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ
ᱥᱴᱟᱚᱢ ᱡᱩᱭᱮᱞᱟᱨᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ ᱡᱟᱦᱟᱸ 200 ᱤᱡᱟ ᱢᱤᱴᱟᱨ ᱚᱠᱛᱚ ᱠᱟᱛᱮᱡ ᱟᱨ ᱪᱮᱛᱟᱱ ᱩᱥᱩᱞ 3 ᱢᱤᱴᱟᱨ ᱠᱟᱛᱮᱡ ᱛᱟᱦᱮᱸᱱᱟᱭ ᱾ ᱮᱴᱠᱮᱛ ᱱᱚᱶᱟ ᱡᱟᱦᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱟᱱᱟ ᱦᱤᱨᱟᱠ ᱟᱨ ᱡᱚᱛᱚ-ᱚᱠᱛᱚ ᱵᱟᱨ ᱠᱚ ᱟᱨᱮ ᱟᱡᱚᱜ ᱡᱩᱜ-ᱟᱜ ᱵᱟᱵᱚᱛ ᱮᱢ ᱟ ᱾ ᱚᱪᱚᱭ ᱠᱚ ᱢᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱚᱨᱤᱰᱚᱨ, ᱯᱟᱦᱴᱟ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱰᱩᱵᱟᱨ ᱟᱨ ᱢᱤᱫ ᱤᱥᱯᱤᱞᱤᱭᱟᱭ ᱥᱟᱦᱴᱟ ᱛᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱛᱮ ᱠᱟᱴᱚᱲ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱱ ᱮᱴᱠᱮᱛ ᱴᱷᱮᱱᱮ ᱞᱚ ᱛᱟᱦᱮᱸᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱷᱚᱨᱛᱤ ᱠᱷᱚᱱ ᱟᱠᱟᱥ ᱨᱮᱭᱟᱜ ᱪᱟᱞᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱤᱥᱯᱤᱞᱤᱭᱟᱭ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ, ᱢᱟᱨᱟᱝ ᱤᱥᱯᱤᱞᱤᱭᱟᱭ ᱢᱟᱨᱵᱚᱞ, ᱥᱮᱢᱮᱱᱴ ᱟᱨᱴ ᱯᱮᱱᱴ ᱟᱨ ᱦᱮᱸᱰᱮ ᱠᱟᱛᱮ ᱰᱟᱶ ᱠᱟᱱ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱤᱥᱯᱤᱞᱤᱭᱟᱭ ᱩᱥᱩᱞ ᱟᱨ ᱵᱮᱴᱟᱣ ᱟᱠᱟᱨ ᱠᱚ ᱫᱮᱣᱟᱞ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱠᱚᱢ ᱮᱫᱟ ᱟᱨ ᱯᱩᱭᱞᱩᱡ ᱠᱮ ᱥᱤᱢᱟ ᱵᱟᱝ ᱞᱮᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Staom Jewelry ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Staom Jewelry ᱡᱩᱭᱮᱞᱟᱨᱤ ᱵᱩᱴᱤᱠ ᱯᱩᱭᱞᱩᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space. - Dimensions & Packaging
- The project covers an area of 200 Square meters, with a floor height of about 3 meter.
- Tags
- Universe, Love, Jewelry, Retail, Narrative space
- Production Technology
- Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
- Design Challenge
- We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
- Research
- This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
- Inspiration
- The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless. - Project Duration
- The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
- Operation Flow
- Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
- Team Members
- Rong Zeng
- Image Credits
- Photographer: Shenghui
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