SIG Design ᱨᱮᱱᱟᱜ Blue Frog ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱟᱸᱴ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2022
Blue Frog ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱟᱸᱴ
SIG Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Blue Frog
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#127951 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Blue Frog ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱟᱸᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱞᱩ ᱯᱷᱨᱚᱜᱽ ᱜᱽᱨᱤᱞᱰ ᱡᱚᱢᱟᱜ ᱟᱨ ᱠᱚᱠᱴᱮᱞ ᱮᱢᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱟᱶᱟ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱞᱟᱠᱪᱟᱨ ᱵᱤᱥᱮᱥᱚᱛᱟ ᱠᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱹᱠᱛᱤᱜ ᱠᱟᱱᱟ ᱾ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱥᱟᱶᱛᱟ ᱠᱷᱟᱸᱰᱟ ᱠᱚ ᱥᱟᱹᱜᱩᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱠᱷᱩᱞᱟᱹ ᱟᱨ ᱯᱷᱩᱨᱜᱟᱹᱞ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ, ᱤᱱᱟᱹ ᱛᱟᱭᱚᱢ ᱜᱽᱨᱟᱦᱚᱠ ᱠᱚ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹᱭᱟᱱ ᱡᱚᱢ ᱚᱠᱛᱚ ᱧᱟᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱮᱥᱠᱟᱨ 100 ᱥᱚᱴᱥ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱜᱽᱨᱟᱦᱚᱠ ᱠᱚᱠᱚ ᱩᱥᱠᱟᱹᱣ ᱟᱨ ᱪᱮᱞᱮᱧᱡᱽ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱚᱱᱟᱛᱮ, ᱵᱟᱨ ᱫᱚ ᱧᱮᱞ ᱛᱟᱞᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱩᱥᱠᱟᱹᱣ ᱯᱟᱥᱱᱟᱣᱟᱭ ᱾ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱥᱟᱢᱟᱱ, ᱟᱭᱢᱟ ᱛᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱸᱪ ᱟᱨ ᱠᱟᱞᱟ ᱥᱟᱡᱟᱣ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱩᱥᱩᱞ ᱜᱩᱱ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Blue Frog ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱟᱸᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Blue Frog ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱟᱸᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project area is 404 sqm.
- ᱴᱮᱜ ᱠᱚ
- restaurant, bar, Modern American, artworks
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Desktop research and on-site market research.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - ᱯᱨᱮᱨᱚᱱᱟ
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- /
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-#5 photographer: Nick Sing
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
