Auspicious Beast ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱠᱚ by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Auspicious Beast ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱠᱚ
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #128175The Design
About Auspicious Beast ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱠᱚ
ᱥᱩᱵᱷ ᱡᱟᱱᱟᱣᱨ (Auspicious Beast) ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱦᱟᱛ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱡᱤᱱᱤᱥ ᱚᱰᱚᱠ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱨᱮ ᱪᱤᱱᱤ ᱡᱟᱹᱛᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱟᱲᱮ ᱴᱟᱠᱟ ᱥᱩᱵᱷ ᱡᱟᱱᱟᱣᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱄ ᱠᱟᱨᱯ (ᱡᱚᱞ ᱦᱟᱴ), ᱠᱨᱮᱱ (ᱰᱟᱹᱲ ᱪᱮᱲᱮ), ᱥᱤᱦ (ᱥᱤᱦ), ᱟᱨ ᱠᱟᱭᱞᱤᱱ (ᱠᱟᱭᱞᱤᱱ), ᱡᱟᱦᱟᱸ ᱠᱚ ᱡᱚᱛᱚ, ᱡᱤᱭᱚᱱ ᱫᱤᱱ, ᱨᱚᱲᱟ, ᱟᱨ ᱵᱮᱥ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱮᱴᱦᱚᱵ ᱯᱮᱴᱚᱨᱱ ᱨᱮ ᱯᱩᱲᱟᱹᱛᱤ ᱢᱚᱴᱤᱡ ᱠᱚ ᱟᱨ ᱱᱟᱶᱟ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱡᱩᱲᱟᱣ ᱮᱱᱟ ᱾ ᱪᱤᱱᱤ ᱯᱩᱲᱟᱹᱛᱤ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱮᱢ ᱟᱠᱟᱱ ᱫᱟᱲᱮᱭᱟᱜ ᱨᱚᱝ ᱠᱚ ᱮᱦᱚᱵ ᱡᱟᱱᱟᱣᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ ᱾ ᱠᱟᱲᱟᱹ ᱨᱮᱭᱟᱜ ᱫᱟᱜ ᱠᱷᱚᱱ ᱚᱞ ᱟᱠᱟᱱ ᱠᱚᱭᱚᱛ ᱠᱮᱴᱮᱡ ᱠᱟᱞᱤᱜᱨᱟᱯᱷᱤ ᱯᱮᱴᱚᱨᱱ ᱥᱟᱶ ᱦᱮᱡ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱨᱮᱭᱟᱜ ᱴᱟᱨᱜᱮᱴ ᱠᱟᱱᱟ ᱪᱤᱱᱤ ᱡᱟᱹᱛᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱩᱲᱟᱹᱛᱤ ᱥᱚᱸᱥᱠᱚᱨᱩᱛᱤ ᱛᱮ ᱱᱟᱶᱟ ᱠᱚᱨᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱛᱮ ᱡᱚᱛᱚᱲ ᱟᱨ ᱵᱮᱥ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱟᱹ ᱠᱚ ᱦᱟᱹᱴᱤᱭᱟᱹᱲ ᱠᱟᱛᱮ ᱮᱢ ᱠᱟᱛᱮᱫᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Auspicious Beast ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱠᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Auspicious Beast ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
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