Audio Technica Excellence Primary Function: ᱯᱳᱥᱴᱟᱨ by Ligh. is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Audio Technica Excellence Primary Function: ᱯᱳᱥᱴᱟᱨ
by Ligh.
Client: Audio-Technica
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #130984The Design
About Audio Technica Excellence Primary Function: ᱯᱳᱥᱴᱟᱨ
Book Text: Audio Technica Excellence ᱫᱚ ᱢᱤᱫ ᱚᱰᱤᱚ ᱥᱟᱣᱛᱟ ᱵᱽᱨᱟ�interᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱯᱳᱥᱴᱟᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱚᱰᱤᱚ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱢᱮᱥᱤᱱ ᱦᱟᱴᱤᱧ ᱠᱚ ᱡᱚᱛᱚ ᱛᱮ ᱟᱠ ᱟᱨ ᱡᱟᱝ ᱨᱮᱭᱟᱜ ᱫᱷᱟᱹᱨᱛᱤ ᱛᱮ ᱫᱚᱦᱚᱭᱟ ᱾ ᱟᱨ ᱵᱟᱨᱭᱟ ᱦᱟᱴᱤᱧ ᱫᱚ ᱥᱟᱱᱟᱢ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱩᱱᱠᱩᱶᱟᱜ ᱪᱟᱸᱫᱚ ᱟᱨ ᱟᱞᱜᱟ ᱨᱚᱝ ᱠᱚ ᱵᱮᱥ ᱛᱮ ᱛᱩᱞᱟᱹ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱡᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱞᱟᱹᱜᱤᱫ ᱮᱢᱟᱠᱟᱱ ᱯᱷᱚᱴᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱴᱮᱠᱥᱪᱟᱨ ᱫᱚ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱛᱤ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱ ᱫᱟᱨᱮ ᱡᱟᱹᱲᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱯᱩᱛᱷᱤ ᱨᱮᱱ ᱠᱟᱛᱷᱟ ᱮᱢ ᱮᱫᱟ, ᱱᱚᱶᱟ ᱵᱟᱪᱷᱟᱣ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱱᱟᱜ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ ᱮᱱᱟᱞᱚᱜ ᱠᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱦᱩᱭ ᱮᱱᱟ ᱾ ᱯᱳᱥᱴᱟᱨ ᱠᱚ ᱫᱚ ᱥᱟᱰᱮ ᱠᱚ ᱢᱟᱱᱣᱟ ᱡᱤᱭᱚᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱫᱷᱟᱹᱨᱛᱤ ᱠᱚ ᱦᱤᱸᱥᱟᱹ ᱞᱮᱠᱟ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Audio Technica Excellence Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Audio Technica Excellence Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
- Inspiration
- When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.
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