Benjamin Moore ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱵᱷᱤᱛᱟᱨ by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2022
Benjamin Moore ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱵᱷᱤᱛᱟᱨ
by Ni Dongbo
Client: NDB Design Studio
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #131274The Design
About Benjamin Moore ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱵᱷᱤᱛᱟᱨ
ᱵᱮᱧᱡᱟᱢᱤᱱ ᱢᱩᱨ ᱡᱤᱱᱦᱩᱣᱟ, ᱡᱮᱡᱤᱭᱟᱝ ᱯᱨᱚᱵᱷᱤᱱᱥ, ᱪᱟᱭᱱᱟ ᱨᱮ ᱢᱤᱫ ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱟᱨ ᱟᱱᱩᱵᱷᱚᱵ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱟᱨ ᱟᱨᱮᱭᱟ 100 ᱥᱠᱩᱣᱮᱭᱟᱨ ᱢᱤᱴᱚᱨ ᱠᱷᱚᱱ ᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ ᱠᱟᱱᱟ ᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱞᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱸ ᱛᱮ ᱡᱟᱦᱟᱸ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱚᱲᱢᱚ ᱥᱟᱶᱨᱩᱢ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶ ᱠᱷᱚᱱ ᱵᱟᱝ ᱵᱟᱰᱟᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱱᱩᱵᱷᱚᱵ, ᱠᱤᱨᱤᱸ ᱟᱨ ᱠᱚᱛᱷᱟ ᱵᱟᱨᱛᱟ ᱞᱟᱹᱜᱤᱛ ᱡᱟᱭᱜᱟ ᱫᱚ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱝ ᱫᱚ ᱫᱮᱣᱟᱲ ᱨᱮ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱯᱨᱚᱯ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱡᱤᱱᱤᱥ ᱛᱩᱢ ᱡᱚᱛᱚᱸ ᱫᱟᱨᱩ, ᱫᱤᱸ, ᱪᱟᱢᱲᱟ, ᱦᱟᱹᱥᱩ ᱴᱤᱣᱩᱵ ᱟᱨ ᱮᱠᱨᱤᱞᱤᱠ ᱫᱚ ᱟᱹᱫᱷᱟ-ᱠᱟᱹᱢᱤ ᱨᱩᱯᱮ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱴᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱵᱤᱛᱚᱨ ᱢᱚᱨᱮ ᱠᱷᱚᱸᱫᱟᱛ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Benjamin Moore ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱵᱷᱤᱛᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Benjamin Moore ᱨᱚᱝ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶᱨᱩᱢ ᱵᱷᱤᱛᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises. - Dimensions & Packaging
- Category: Showroom
Area: 100 square meters - Tags
- Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
- Production Technology
- The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors. - Design Challenge
- Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
- Research
- Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life. - Inspiration
- American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products. - Project Duration
- Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang - Operation Flow
- Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Team Members
- Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei - Image Credits
- yuuuunstudio
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