ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Hangzhou JC Culture and Arts Co., Ltd ᱨᱮᱱᱟᱜ Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ

Hangzhou JC Culture and Arts Co., Ltd ᱨᱮᱱᱟᱜ Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022

Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ

Hangzhou JC Culture and Arts Co., Ltd ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hangzhou JC Culture and Arts Co., Ltd

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#131546 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: ᱭᱟᱝᱡᱤ ᱫᱟᱜ (Yangzi River) ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱫᱤᱵᱟᱛᱮᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱠᱚᱱᱯᱷᱚᱨᱮᱱᱥ ᱥᱮᱱᱴᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱨᱮᱠᱷᱟ ᱠᱚ ᱚᱱᱟ ᱦᱚᱲ ᱥᱟᱶᱴᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱭᱟᱝᱡᱤ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱦᱩᱭᱭᱟᱹ ᱦᱩᱭᱭᱟᱹ ᱟᱹᱲᱮᱞ ᱠᱚ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ ᱾ ᱨᱩᱯᱟ ᱨᱚᱸᱜ ᱢᱩᱬᱩᱛ ᱨᱚᱸᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱱᱚᱰᱟᱭᱡᱰ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱮ ᱠᱚᱱᱯᱷᱚᱨᱮᱱᱥ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱦᱟᱹᱴᱤᱧ ᱯᱩᱨᱟᱹᱣ ᱛᱟᱦᱮᱸᱱ ᱟ ᱾ ᱠᱚᱨᱚ ᱟᱨ ᱯᱩᱭᱞᱩᱭᱟᱹ ᱨᱮᱠᱷᱟ ᱠᱚ ᱨᱚᱸᱜ ᱯᱟᱞᱮᱴ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱫᱟᱜ ᱵᱚᱦᱚᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱭ ᱮ ᱥᱮᱫᱟᱜ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜᱟᱨ ᱟᱹᱲᱟᱹ ᱥᱟᱡᱟᱣᱚᱱ ᱮ ᱩᱬᱩᱭ ᱛᱮᱱᱥᱚᱱ ᱟᱨ ᱨᱟᱲᱟ ᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱨ ᱮ ᱥᱮᱫᱟᱜ ᱮᱫᱟᱭ ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟ ᱚᱝ ᱱᱟᱯᱟᱭ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱵᱮᱵᱚᱥᱟᱭ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨᱠᱷᱤᱴᱮᱠᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱩᱫᱩᱜ ᱦᱩᱭᱭᱟᱹ ᱛᱷᱤᱢ ᱠᱚ ᱥᱮᱫᱟᱜ ᱠᱟᱛᱮ ᱟᱹᱜᱩ ᱥᱮᱱ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yangzi River ᱫᱮᱠᱷᱟ ᱠᱟᱹᱢᱤ: ᱫᱮᱠᱷᱟ ᱯᱟᱹᱨᱠᱷᱤᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
ᱜᱚᱵᱮᱥᱚᱱᱟ
1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
ᱯᱨᱮᱨᱚᱱᱟ
Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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