Ruis Vargas ᱨᱮᱱᱟᱜ Dona Vitamina ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Dona Vitamina ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ
Ruis Vargas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laika
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#134862 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dona Vitamina ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱳᱱᱟ ᱣᱤᱴᱟᱢᱤᱱᱟ ᱫᱚ ᱢᱤᱫ ᱢᱮᱱᱟᱜ ᱡᱩᱥ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱨᱮ ᱢᱤᱫ ᱞᱳ᱔ᱟ ᱢᱮᱛ ᱣᱤᱠᱴᱚᱨᱤᱭᱟᱱ ᱟᱭᱚ ᱡᱩᱥ ᱧᱩ ᱠᱟᱱ ᱚᱛ ᱠᱟᱱᱟ, ᱟᱡ ᱛᱮ ᱟᱡ ᱟᱠᱟᱱ ᱢᱟᱭᱟᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱞᱟᱹᱱᱰᱟ ᱚᱞ ᱾ ᱱᱚᱶᱟ ᱵᱷᱟᱵᱱᱟ ᱯᱟᱥᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ, ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱡᱟᱹᱛ ᱨᱮᱱ ᱢᱟᱭᱟᱢ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱮᱬᱮᱞ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱥᱴᱮᱱᱥᱤᱞ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱚᱞ ᱜᱮᱭᱟ ᱟᱨ ᱠᱟᱴᱤᱡ, ᱨᱟᱹᱥᱠᱟᱹ ᱟᱜᱟᱢ ᱠᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱢᱮᱱᱩ, ᱯᱮᱠᱮᱡᱤᱝ, ᱛᱷᱩᱞᱤ, ᱯᱳᱥᱴᱠᱟᱨᱰ, ᱥᱴᱤᱠᱚᱨ ᱟᱨ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱠᱟᱱ ᱛᱮ ᱧᱮᱞ ᱚᱠᱟᱜ-ᱟ ᱾ ᱟᱫᱷᱤᱠᱟᱸᱥ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱤᱮᱢᱟᱭᱠᱮ (CMYK) ᱨᱚᱝ ᱨᱮ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱛᱷᱩᱞᱤ ᱠᱚ ᱥᱤᱞᱠᱥᱠᱨᱤᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dona Vitamina ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dona Vitamina ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱠᱩᱭᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
- ᱴᱮᱜ ᱠᱚ
- Branding, Logotype, Package, label, illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Laika
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photo by: Madelaine Seagram and Laika
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