Science as an Emotional Trend ᱡᱚ�ho ᱥᱠᱨᱤᱱ by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱢᱚᱵᱟᱭᱤᱞ Competition Category.
ᱠᱟᱥᱟᱢᱚᱵᱟᱭᱤᱞ· 2022
Science as an Emotional Trend ᱡᱚ�ho ᱥᱠᱨᱤᱱ
Client: Sber
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱢᱚᱵᱟᱭᱤᱞ Category
Verified Award Winner
Verify Award Status for #134986The Design
About Science as an Emotional Trend ᱡᱚ�ho ᱥᱠᱨᱤᱱ
ᱵᱤᱪᱟᱹᱨ ᱠᱚ ᱠᱷᱟᱴᱟᱛ ᱦᱚᱨᱟ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱠᱟ ᱠᱷᱟᱯ ᱫᱚ 2021 ᱨᱮ Sberbank Online ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱚᱦᱚ ᱥᱠᱨᱤᱱ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱫᱚ ᱨᱩᱥ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾ ᱯᱮ ᱴᱷᱤᱢ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ: ᱫᱟᱜ ᱛᱚᱞᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ (Undersea), ᱢᱟᱭᱠᱨᱚᱥᱠᱚᱯ ᱛᱮᱭᱟᱜ (Through the Microscope), ᱟᱨ ᱱᱤᱭᱩᱨᱟᱞ ᱱᱮᱴᱣᱟᱨᱠ (Neural Network) ᱾ ᱫᱟᱜ ᱛᱚᱞᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮ ᱫᱟᱜ ᱡᱤᱵᱤ ᱵᱤᱡᱦᱟᱱ ᱦᱚᱲᱠᱚ ᱫᱟᱨᱟᱭ ᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱢᱟᱭᱠᱨᱚᱥᱠᱚᱯ ᱛᱮᱭᱟᱜ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱪᱤᱡ ᱠᱚ ᱢᱟᱭᱠᱨᱚ ᱟᱨ ᱢᱮᱠᱨᱚ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱤᱭᱩᱨᱟᱞ ᱱᱮᱴᱣᱟᱨᱠ ᱨᱮ ᱠᱦᱟᱨᱤᱛᱟᱹᱨᱤᱡ ᱵᱩᱫᱷᱤ (artificial intelligence) ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱫᱚ ᱢᱚᱱ ᱟᱨ ᱡᱍᱟᱱ ᱦᱟᱹᱴᱤᱧᱚᱜ ᱠᱟᱛᱮ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Science as an Emotional Trend ᱡᱚ�ho ᱥᱠᱨᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Science as an Emotional Trend ᱡᱚ�ho ᱥᱠᱨᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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