Cloud Mountain Type ᱛᱟᱭᱯ ᱰᱤᱡᱟᱭᱤᱱ by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Cloud Mountain Type ᱛᱟᱭᱯ ᱰᱤᱡᱟᱭᱤᱱ
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., LTD
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #135379The Design
About Cloud Mountain Type ᱛᱟᱭᱯ ᱰᱤᱡᱟᱭᱤᱱ
ᱠᱞᱟᱩᱰ ᱢᱟᱩᱱᱴᱮᱱ ᱛᱟᱭᱯ ᱫᱚ ᱡᱟᱝ ᱡᱤᱭᱟᱡᱤᱭᱮ ᱨᱮᱭᱟᱜ ᱛᱟᱦᱲᱟ ᱟᱨ ᱠᱩᱦᱩᱠ ᱵᱩᱨᱩ ᱠᱚ ᱟᱨ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱟ ᱞᱮᱱᱰᱥᱠᱮᱯ ᱯᱮᱱᱴᱤᱝ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱝ ᱴᱟᱭᱯᱯᱷᱮᱥ ᱠᱟᱱᱟ ᱾ ᱟᱠᱷᱚᱨ ᱠᱚ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱫᱚ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱟ ᱛᱟᱦᱲᱟ ᱟᱨ ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱛᱤᱱ ᱟᱠᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱜᱟᱶᱛᱟ ᱥᱟᱶ ᱢᱮᱥᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱟᱠᱷᱚᱨ ᱫᱚ ᱛᱤᱠᱤᱱ ᱛᱮ ᱛᱟᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱰᱤᱡᱤᱴᱟᱞ ᱤᱢᱮᱡ ᱥᱚᱯᱷᱴᱶᱮᱭᱟᱨ ᱥᱟᱶ ᱱᱟᱯᱟᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱴᱟᱭᱯᱯᱷᱮᱥ ᱫᱚ ᱮᱛᱷᱚᱵ ᱮᱛᱷᱚᱵ ᱢᱟᱯ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱹᱨᱩᱲ ᱡᱟᱹᱛᱤ ᱦᱮᱨᱮᱞ ᱠᱷᱟᱱ, ᱵᱟᱨᱤᱡ ᱠᱚ ᱫᱚᱦᱚᱭ ᱟᱨ ᱟᱠᱷᱚᱨ ᱫᱚ ᱡᱟᱹᱭᱜᱟᱹᱭ ᱛᱮ ᱦᱮᱸᱰᱮ ᱜᱮᱭᱟ, ᱡᱮᱢᱚᱱ ᱢᱤᱫᱴᱟᱝ ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱚᱴᱤ ᱠᱷᱚᱱ ᱵᱟᱝ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Cloud Mountain Type ᱛᱟᱭᱯ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cloud Mountain Type ᱛᱟᱭᱯ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Dimensions & Packaging
- Variable size
- Tags
- Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
- Production Technology
- Photoshop, Pixelmator software, Hand drawing
- Design Challenge
- Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
- Research
- When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Inspiration
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Project Duration
- The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
- Operation Flow
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Team Members
- Meng Shenhui
- Image Credits
- Meng Shenhui
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