Qyf Qyf: ᱵᱩᱴᱤᱠ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2022
Qyf Qyf: ᱵᱩᱴᱤᱠ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ
Client: Sun Concepts
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #136205The Design
About Qyf Qyf: ᱵᱩᱴᱤᱠ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ
Qyf ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱣᱩᱦᱟᱱ ᱨᱮ ᱢᱤᱫ ᱟᱭᱢᱟ-ᱵᱨᱟᱱᱰ ᱵᱩᱴᱤᱠ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱭ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱛᱮᱭᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ 270 ᱵᱨᱜᱟ ᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ। ᱫᱩᱠᱟᱱ ᱨᱮ ᱟᱭᱢᱟ ᱨᱟᱠᱚᱢ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱫᱚ ᱟᱭᱢᱟ ᱱᱮᱧᱤᱭᱚ ᱮᱢᱟᱱ ᱵᱟᱝ ᱠᱷᱟᱱ ᱢᱟᱨᱟᱝ ᱥᱟᱢᱟᱝ ᱨᱮ ᱥᱮᱴ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱢᱚᱴᱟ ᱩᱯᱟᱭ ᱫᱚ ᱡᱟᱭᱜᱟ ᱯᱩᱨᱟᱹᱣ ᱛᱮ ᱫᱚᱦᱚᱭᱟ। ᱫᱚᱨᱯᱚᱱ ᱠᱚ ᱫᱚ ᱵᱷᱤᱛᱚᱨ ᱨᱮᱱᱟᱜ ᱪᱷᱟᱭᱟ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ ᱡᱟᱹᱛᱤ ᱮᱢᱚᱜ ᱞᱮᱠᱟ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ। ᱫᱷᱟᱛᱩ, ᱫᱷᱤᱨᱤ ᱟᱨ ᱠᱟᱸᱪ ᱫᱚ ᱥᱟᱦᱠᱟ ᱡᱚᱢᱮᱴᱨᱤᱠ ᱟᱠᱟᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ। ᱢᱟᱨᱟᱝ ᱠᱟᱸᱪ ᱨᱮᱱᱟᱜ ᱥᱟᱢᱟᱝ ᱠᱚ ᱫᱚ ᱫᱩᱠᱟᱱ ᱫᱚ ᱡᱟᱱᱟᱣᱭᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱡᱟᱭᱜᱟ ᱛᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱫᱼᱟ। ᱢᱤᱫ ᱜᱚᱞ ᱦᱚᱨ ᱫᱚ ᱱᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱮᱫ ᱛᱮ ᱪᱟᱞᱟᱣ ᱨᱮ ᱫᱮᱲᱟᱣ ᱠᱚᱣᱟ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Qyf Qyf: ᱵᱩᱴᱤᱠ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qyf Qyf: ᱵᱩᱴᱤᱠ ᱵᱷᱤᱛᱚᱨ ᱱᱚᱨᱚᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense. - Dimensions & Packaging
- Gross built area: 270 sqm;
Project type: Boutique - Tags
- Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
- Production Technology
- By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
- Design Challenge
- QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes. - Research
- The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
- Inspiration
- As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand. - Project Duration
- Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China - Operation Flow
- Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic. - Team Members
- Liu Zheng
- Image Credits
- Liu Zheng and Wang Minjie
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