Mohamed Selim El Kady ᱨᱮᱱᱟᱜ Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ

Mohamed Selim El Kady ᱨᱮᱱᱟᱜ Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱞᱟᱭᱴᱤᱝ ᱩᱛᱯᱟᱫ ᱟᱨ ᱯᱷᱤᱠᱥᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱞᱟᱭᱴᱤᱝ· 2022

Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ

Mohamed Selim El Kady ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Selim El Kady Design Studio

ᱞᱟᱭᱴᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#136270 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱧᱤᱫᱟᱹ ᱫᱚ ᱜᱷᱮᱨᱟᱣ ᱟᱠᱟᱫᱟ, ᱫᱤᱥᱚᱢ ᱪᱩᱯᱠᱟᱹᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱠᱚᱣᱟᱜ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱟᱡᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱤᱥᱨᱟᱹᱢ ᱤᱫᱤᱭᱟ᱾ ᱥᱮᱛᱟᱜ ᱛᱮ, ᱪᱮᱛᱟᱱ ᱠᱷᱚᱱ ᱡᱟᱱᱟᱢ ᱠᱟᱛᱮ, ᱢᱟᱦᱟᱸ ᱨᱮ ᱪᱟᱠᱟᱛᱤ ᱞᱮᱠᱟ ᱪᱟᱢᱠᱟᱣ ᱠᱟᱛᱮ, ᱟᱢ ᱧᱤᱫᱟᱹ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱟᱢ ᱟᱢᱟᱜ ᱩᱡᱟᱹᱲ ᱮᱢᱟ, ᱟᱨ ᱵᱟᱨᱭᱟ ᱫᱤᱥᱚᱢ ᱯᱟᱨᱟᱵᱽ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱟᱨᱟᱝ ᱮᱴᱮᱱ ᱥᱟᱶᱦᱮᱫ᱾ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱫᱚ ᱯᱷᱟᱨᱟᱶᱱᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱡᱮᱰ ᱠᱷᱚᱱ ᱪᱤᱨᱜᱟᱹᱞ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱢᱟᱱ, ᱫᱟᱲᱮ ᱟᱨ ᱫᱩᱦᱲᱟᱹ ᱡᱟᱱᱟᱢ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱡᱮᱰ ᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱨᱟᱵᱟᱝ ᱟᱨ ᱧᱤᱫᱟᱹᱢᱤᱭᱟᱹ ᱧᱤᱫᱟᱹ ᱨᱮ ᱨᱟᱠᱟᱵ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱛᱟᱦᱮᱸᱱ, ᱫᱷᱚᱨᱚᱢ ᱨᱮᱭᱟᱜ ᱩᱡᱟᱹᱲ ᱥᱟᱶ ᱫᱩᱦᱲᱟᱹ ᱡᱩᱲᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱫᱤᱱ ᱞᱮᱠᱟᱛᱮ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Atun ᱩᱡᱟᱹᱲ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
ᱴᱮᱜ ᱠᱚ: Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
ᱯᱨᱮᱨᱚᱱᱟ: Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.