Coway ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2022
Coway ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ
by IQI Concept
Client: IQI Concept
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #136737The Design
About Coway ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ
ᱠᱳᱣᱮ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ ᱢᱟᱞᱮᱥᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱠᱩᱣᱟᱞᱟ ᱞᱩᱢᱯᱩᱨ ᱴᱷᱮᱱ ᱢᱤᱫ ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ 2210 ᱥᱠᱣᱮᱨ ᱯᱩᱴ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱷᱨᱮᱥ ᱫᱟᱜ ᱟᱨ ᱦᱚᱭ, ᱵᱮᱥ ᱫᱚᱦᱲᱟ ᱟᱨ ᱴᱮᱦᱮᱸᱫ ᱜᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱸᱰᱨᱟ ᱯᱚᱸᱲᱮ ᱡᱟᱭᱜᱟ ᱨᱮ ᱴᱷᱟᱶᱠᱟ ᱟᱠᱟᱱᱟ᱄ ᱵᱨᱮᱸᱰ ᱦᱮᱨᱤᱴᱮᱡ, ᱣᱟᱴᱚᱨ ᱠᱮᱭᱟᱨ, ᱮᱭᱟᱨ ᱠᱮᱭᱟᱨ, ᱞᱤᱵᱷᱤᱝ ᱠᱮᱭᱟᱨ ᱟᱨ ᱥᱚᱨᱵᱤᱥ ᱠᱮᱭᱟᱨ ᱾ ᱴᱟᱪ ᱥᱠᱨᱤᱱ ᱯᱨᱚᱡᱮᱠᱴᱚᱨ ᱠᱚ, ᱞᱚᱠᱷᱟᱭ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠ ᱰᱤᱵᱟᱭᱤᱥ ᱠᱚ ᱟᱨ ᱴᱮᱞᱤᱵᱷᱤᱥᱚᱱ ᱯᱮᱱᱮᱞ ᱠᱚ ᱫᱤᱥᱯᱞᱮ ᱠᱚᱱᱴᱮᱸᱴ ᱠᱚ ᱥᱟᱦᱴᱟ ᱠᱟᱱ ᱴᱮ ᱰᱷᱮᱨ ᱟᱸᱡᱚᱢ ᱠᱟᱴᱷᱟᱭ ᱫᱟᱲᱮᱜ ᱟᱭ ᱾ ᱯᱩᱸᱰᱤ, ᱱᱤᱞᱟ ᱟᱨ ᱦᱮᱸᱲᱮ ᱨᱚᱝ ᱠᱚ ᱟᱨ ᱫᱟᱨᱩ ᱟᱨ ᱯᱩᱸᱰᱤ ᱯᱤᱱᱟᱸᱡ ᱨᱮ ᱠᱩᱸᱴᱟᱲ ᱞᱟᱭᱤᱱ ᱠᱚ ᱫᱟᱜ ᱟᱨ ᱦᱚᱭ ᱨᱮᱭᱟᱜ ᱥᱟᱨᱤ ᱦᱩᱭ ᱦᱮᱪᱮᱫ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱫᱟᱜ ᱪᱷᱟᱱ ᱠᱚᱨᱟᱣ ᱚᱲᱟᱜ ᱣᱟᱴᱚᱨ ᱠᱮᱭᱟᱨ ᱠᱷᱚᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱴᱷᱟᱶᱠᱟ ᱠᱚᱨᱟᱣ ᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Coway ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Coway ᱜᱟᱦᱟᱠ ᱠᱷᱟᱦᱨᱟᱤ ᱠᱮᱸᱰᱨᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Team Members
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Image Credits
- Photographer: David Yeow
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