ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Paul Robb and Moira Bartoloni ᱨᱮᱱᱟᱜ Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ

Paul Robb and Moira Bartoloni ᱨᱮᱱᱟᱜ Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022

Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ

Paul Robb and Moira Bartoloni ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: S6 Foundry

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#137088 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱚᱞᱥᱠᱟᱨ ᱥᱟᱱᱥ ᱫᱚ ᱢᱤᱫ ᱥᱩᱱᱫᱚᱨ ᱱᱮᱵᱟᱹᱨᱤᱭᱟᱹ ᱚᱥᱟᱨ ᱥᱟᱱᱥ ᱥᱮᱨᱤᱯᱷ ᱪᱤᱠᱤ ᱨᱩᱯ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚᱲ ᱥᱚᱡᱷᱮᱭᱟᱱ ᱡᱚᱢᱤᱛᱤᱠ ᱟᱥᱚᱞ ᱵᱷᱮᱜᱟᱨ ᱥᱟᱶ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱚᱫᱚᱞᱚᱜ ᱱᱮᱵᱟᱹᱨᱤᱭᱟᱹ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱫᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ ᱫᱚ ᱠᱟᱜᱚᱡᱽᱯᱚᱛᱚᱨ A2 (ᱦᱩᱰᱤᱧ ᱠᱟᱛᱮ A4 ᱞᱮᱠᱟᱛᱮ ᱵᱷᱮᱡᱟ ᱟᱠᱟᱱᱟ) ᱞᱮᱠᱟᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱮᱵᱟᱹᱨᱤᱭᱟᱹ ᱵᱷᱟᱵᱽᱱᱟ ᱟᱨ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱥᱟᱶ ᱪᱤᱠᱤ ᱨᱩᱯ ᱫᱚ ᱩᱫᱩᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Type Specimen Alskar ᱪᱤᱠᱤ ᱨᱩᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The project was designed in A2 spreads, folded to A4
ᱴᱮᱜ ᱠᱚ
Font design, Branding, Identity, Type design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The final specimen was printed on newspaper stock in CMYK
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
ᱜᱚᱵᱮᱥᱚᱱᱟ
We researched the Brutalist movement in both architectural and visual arts.
ᱯᱨᱮᱨᱚᱱᱟ
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The type face was developed from September 2021 and release January 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The specimen was sent to existing and potential design customers.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Paul Henry robb
Moira Bartoloni
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Paul Henry Robb

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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