Baidu ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2022
Baidu ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang
Client: Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱤᱱᱴᱟᱨᱯᱷᱮᱥ Category
Verified Award Winner
Verify Award Status for #137095The Design
About Baidu ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
ᱵᱟᱭᱰᱩ ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱤᱛᱷᱟᱹᱭ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱮᱱᱰᱨᱚᱭᱮᱰ ᱟᱨ iOS ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱞᱟᱹᱜᱤᱛ ᱾ ᱱᱚᱶᱰᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱨᱮ ᱵᱟᱲᱴᱤ ᱵᱟᱲᱴᱤ ᱭᱩᱡᱚᱨ ᱜᱨᱩᱯ ᱞᱟᱹᱜᱤᱛ ᱵᱟᱪᱷᱟᱣᱟᱠᱟᱱ ᱢᱮᱯ ᱵᱟᱰᱟᱭ ᱩᱫᱩᱠ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱠᱤ ᱴᱟᱭᱢ, ᱡᱟᱭᱜᱟ ᱟᱨ ᱭᱩᱡᱚᱨ ᱯᱨᱚᱯᱟᱭᱤᱞ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱚᱱᱩᱥᱭ, ᱵᱷᱩᱜᱚᱞᱤᱠ ᱟᱨ ᱥᱚᱢᱟᱡᱽ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱚᱱ ᱠᱚ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱚᱰᱚᱠ ᱠᱟᱱᱟ ᱟᱨ ᱮᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱛ ᱟᱹᱰᱤ ᱞᱚᱜᱚᱱ ᱨᱮᱭᱟᱜ ᱥᱮᱵᱟ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱮᱴᱚᱦᱚᱵ ᱠᱚ ᱞᱚᱜᱚᱱ ᱛᱮ ᱧᱟᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠ ᱢᱮᱯ ᱵᱟᱰᱟᱭ ᱩᱫᱩᱠ ᱥᱠᱨᱤᱱ ᱨᱮ ᱚᱞ ᱥᱟᱶ ᱢᱤᱥᱟ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱥᱚᱦᱚᱡ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱠᱨᱤᱛᱤᱢ ᱵᱩᱫᱷᱤ ᱟᱨ ᱵᱤᱜ ᱰᱟᱴᱟ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱛᱮ ᱡᱚᱛᱚ ᱜᱨᱩᱯ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱥᱯᱞᱮ ᱠᱷᱚᱱ ᱨᱩᱡᱷ ᱠᱚ ᱦᱮᱡ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱩᱭᱩ ᱠᱟᱱᱟ ᱥᱮᱸᱫᱽᱨᱟ ᱠᱟᱹᱢᱤ ᱠᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱟᱨ ᱦᱚᱨ ᱦᱚᱨ ᱥᱮᱬᱟᱭ, ᱚᱰᱚᱠ ᱟᱨ ᱠᱷᱚᱡᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢ ᱞᱟᱹᱜᱤᱛ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Baidu ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Baidu ᱛᱷᱤᱢᱮᱴᱤᱠ ᱢᱮᱯ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
- Dimensions & Packaging
- The application is designed for all Android and iOS smart phone sizes.
- Tags
- Phone, Map app, GIS, AI, UX, UI
- Production Technology
- Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
- Design Challenge
- In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
- Research
- We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
- Inspiration
- Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
- Project Duration
- The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
- Operation Flow
- The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
- Team Members
- YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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