Rich Honour International Designs Co., Ltd ᱨᱮᱱᱟᱜ Galaxy Command HQ of ACG Flagship Store ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2022
Galaxy Command HQ of ACG Flagship Store
Rich Honour International Designs Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137142 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Galaxy Command HQ of ACG Flagship Store ᱵᱟᱵᱚᱛ ᱛᱮ
ACG ᱨᱮᱭᱟᱜ Galaxy Command HQ ᱦᱚᱸ ᱴᱟᱭᱣᱟᱱ ᱨᱮᱭᱟᱜ ᱴᱟᱭᱯᱮᱭ ᱨᱮ ᱢᱤᱫ ᱯᱨᱚᱢᱩᱠ ᱨᱤᱴᱮᱞ ᱮᱥᱴᱚᱨ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱠᱤ ᱢᱤᱫ ᱥᱚᱯᱤᱝ ᱢᱚᱞ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱴᱷᱚᱠ ᱠᱚ 232 ᱥᱠᱣᱮᱭᱟᱨ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱦᱚᱸ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱮᱥᱴᱚᱨ ᱨᱮ ᱟᱱᱤᱢᱮ, ᱠᱚᱢᱤᱠ ᱟᱨ ᱜᱮᱢ ᱡᱤᱱᱤᱥ ᱠᱚ ᱮᱴᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱛᱮ ᱟᱠᱟᱱ ᱟᱲᱟᱝ ᱛᱮ ᱵᱟᱝ, ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱠᱟᱷᱱᱤ ᱨᱮᱭᱟᱜ ᱞᱮᱭᱟᱩᱴ ᱛᱮ ᱦᱩᱰᱤᱧ ᱮᱢᱚᱜᱼᱟ ᱾ ᱜᱟᱦᱟᱠ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱞᱟᱦᱟ ᱫᱚ ᱢᱚᱬᱮ ᱡᱟᱭᱜᱟ ᱠᱚ ᱨᱮ ᱦᱟᱴᱤᱧᱟᱨᱮᱭᱟᱭ: ᱢᱚᱦᱚᱲᱚᱡ ᱮᱠᱦᱤᱵᱤᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱚᱵᱤ, ᱜᱟᱦᱟᱠ ᱥᱮᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱤᱥᱮᱯᱥᱟᱱ, ᱠᱮᱨᱮᱠᱴᱚᱨ ᱮᱠᱮᱥᱚᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱟᱨᱢᱟᱢᱮᱸᱴ ᱥᱮᱸᱴᱟᱨ, ᱢᱤᱫ ᱛᱨᱟᱱᱡᱤᱥᱚᱱᱮᱞ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱷᱟᱭ Muse Room, ᱟᱨ ᱢᱤᱫ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱚᱠᱟ ᱠᱤ ᱢᱤᱫ ᱨᱤᱯᱞᱮᱠᱴᱤᱵ ᱴᱟᱱᱮᱞ ᱥᱤᱴᱤ ᱞᱮᱠᱷᱟ ᱛᱮ ᱨᱩᱯ ᱟᱠᱟᱱᱟ ᱾ ᱢᱟᱸᱜᱟ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱨᱤᱯᱞᱮᱠᱴᱤᱵ ᱢᱮᱴᱤᱨᱤᱭᱟᱞ ᱟᱨ ᱠᱷᱚᱲᱚ ᱨᱚᱝ ᱠᱚ ᱡᱟᱦᱟᱸ ᱠᱤ ᱚᱴ ᱚᱴ ᱫᱩᱱᱤᱭᱟᱹ ᱠᱚᱨᱮᱭᱟᱜ ᱡᱚᱛᱚᱲ ᱦᱩᱰᱤᱧ ᱮᱢᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Galaxy Command HQ of ACG Flagship Store ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Galaxy Command HQ of ACG Flagship Store ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- ᱴᱮᱜ ᱠᱚ
- ACG, MAG, E-Muse
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- ᱯᱨᱮᱨᱚᱱᱟ
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Oct.2020~May.2021 in Taipei, Taiwan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
