SberPay ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱢᱚᱵᱟᱭᱤᱞ Competition Category.
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2022
SberPay ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
by Sber
Client: Sber
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱢᱚᱵᱟᱭᱤᱞ Category
- 33,041
- Verified Award Winner
- Verify Award Status for #137184
The Design
About SberPay ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
SberPay ᱫᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱮᱯ-ᱵᱷᱤᱛᱟᱨ ᱠᱤᱬᱤᱢᱮᱛ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ᱾ ᱯᱮᱢᱮᱱᱴ ᱠᱚ ᱫᱚ SberBank Online ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱦᱚᱛᱮᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱦᱩᱭᱩᱜ-ᱟ, ᱚᱱᱟᱛᱮ ᱠᱟᱰ ᱰᱟᱴᱟ ᱫᱚ ᱫᱩᱠᱟᱹᱱ ᱟᱨ ᱦᱟᱹᱴᱤᱧᱟᱹᱠᱩ ᱴᱷᱮᱱ ᱵᱟᱝ ᱚᱪᱚᱞᱚᱜ-ᱟ᱾ ᱢᱤᱫᱢᱤᱫ ᱯᱮᱢᱮᱱᱴ ᱞᱟᱦᱟ ᱠᱟᱰ ᱵᱮᱞᱮᱱᱥ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱢᱤᱫᱫᱷᱟᱣ ᱯᱮᱢᱮᱱᱴ, ᱵᱟᱨᱭᱟᱸᱜ ᱯᱮᱢᱮᱱᱴ ᱟᱨ ᱥᱟᱵᱥᱠᱨᱤᱯᱥᱚᱱ ᱠᱚ ᱥᱚᱦᱚᱫ ᱠᱟᱱᱟ, ᱟᱨ ᱛᱟᱭᱚᱢ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱚᱛᱚ ᱞᱮᱠᱟᱱ ᱮᱞ ᱵᱟᱹᱱᱩᱜ ᱞᱮᱠᱷᱟ ᱠᱟᱰ ᱡᱚᱲᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱫᱮᱠᱷᱟᱣᱜ ᱠᱟᱛᱷᱟ ᱫᱚ ᱟᱞᱜᱟ ᱟᱨ ᱴᱟᱭᱤᱯᱚᱜᱨᱟᱯᱷᱤ, ᱢᱤᱫ ᱵᱩᱴᱚᱱ ᱟᱨ ᱢᱤᱫ ᱜᱨᱮᱰᱤᱭᱮᱱᱴ ᱚᱯᱚᱨᱮ ᱠᱟᱱᱟ᱾ ᱟᱹᱰᱤ ᱵᱤᱥᱮᱥ ᱫᱚ ᱠᱟᱰ ᱵᱤᱵᱨᱚᱬ ᱮᱞ ᱵᱟᱬᱟᱨ ᱟᱰᱮᱸ ᱢᱮᱛᱟᱣ ᱟᱨ ᱯᱮᱢᱮᱱᱴ ᱡᱟᱞᱫᱤ ᱟᱨ ᱥᱩᱨᱠᱷᱭᱟᱹᱫᱚᱢ ᱮᱢ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
SberPay ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ SberPay ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱮᱢᱮᱱᱴ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
- Team Members
- Daria Prokuda
Shishki Collective
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