Gatorade GX Patch and APP ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱢᱚᱵᱟᱭᱤᱞ Competition Category.
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2022
Gatorade GX Patch and APP ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
by PepsiCo Design and Innovation
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱢᱚᱵᱟᱭᱤᱞ Category
Verified Award Winner
Verify Award Status for #137260The Design
About Gatorade GX Patch and APP ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
Gx ᱫᱚ ᱢᱚᱬᱮ ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ, ᱢᱤᱫᱴᱟᱝ ᱜᱷᱟᱢ ᱯᱮᱴᱪ ᱟᱨ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱦᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱚᱛᱚᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱮᱠᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱫᱟᱜ ᱮᱢ ᱮᱛᱚᱦᱚᱵ ᱚᱨᱜᱟᱱᱤᱡᱟᱜ ᱠᱟᱱᱟ ᱾ Gx ᱜᱷᱟᱢ ᱯᱮᱴᱪ ᱫᱚ ᱯᱟᱨᱟ ᱛᱟᱨᱟ ᱨᱮ ᱞᱟᱴᱷᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱴᱚᱪᱚᱨ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱨᱮ ᱜᱷᱟᱢ ᱡᱟᱣᱨᱟ ᱠᱟᱛᱮ ᱫᱟᱜ ᱟᱨ ᱥᱳᱰᱤᱭᱚᱢ ᱚᱠᱟᱛ ᱴᱨᱮᱠ ᱢᱮᱭᱟ ᱾ Gx ᱮᱯ ᱫᱚ ᱯᱮᱴᱪ ᱮ ᱥᱠᱮᱱ ᱮᱫᱟ ᱟᱨ ᱢᱤᱫ ᱜᱷᱟᱢ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱜᱷᱟᱢ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ ᱠᱷᱚᱱ, ᱮᱯ ᱫᱚ ᱛᱟᱭᱚᱢ ᱴᱚᱪᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱫᱟᱜ ᱟᱨ ᱡᱩᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱚᱺᱥᱮ ᱮᱢᱟᱭᱟ ᱾ ᱮᱛᱟᱜ ᱮᱛᱟᱜ ᱞᱮᱵᱮᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱵᱚᱦᱟᱭᱤᱰᱨᱮᱴ ᱟᱨ ᱤᱞᱮᱠᱴᱨᱚᱞᱟᱭᱤᱴ ᱥᱟᱶ Gx ᱯᱳᱰ ᱯᱷᱚᱨᱢᱩᱞᱟ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱠᱩ ᱠᱚᱺᱥᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱯᱳᱰ ᱠᱚ ᱫᱚ ᱯᱩᱨᱟᱹ ᱫᱟᱜ ᱮᱢ ᱟᱠᱟᱱ, ᱫᱚᱦᱲᱟ ᱯᱮᱨᱮᱡ ᱵᱟᱝ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱩᱨᱮ ᱠᱷᱚᱱ ᱠᱚᱢ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Gatorade GX Patch and APP ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gatorade GX Patch and APP ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
- Production Technology
- The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
- Inspiration
- Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.
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