Anja Zambelli Colak ᱨᱮᱱᱟᱜ Figura ᱵᱨᱟᱸᱰᱤᱝ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Figura ᱵᱨᱟᱸᱰᱤᱝ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Anja Zambelli Colak ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zambelli Brand Design
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137540 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Figura ᱵᱨᱟᱸᱰᱤᱝ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱤᱜᱩᱨᱟ ᱢᱮᱫᱤᱴᱚᱨᱮᱱᱤᱭᱟᱱ ᱡᱟᱹᱛ ᱡᱟᱹᱛ ᱠᱷᱟᱸ ᱠᱷᱟᱸ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱨᱟᱸᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱯᱷᱤᱜ ᱠᱮᱠ, ᱪᱚᱠᱚᱞᱮᱴ ᱟᱨ ᱚᱞᱤᱵᱷ ᱛᱮᱞ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱹᱛᱤ ᱨᱩᱯ ᱮᱦᱚᱵ ᱢᱤᱫ ᱯᱷᱤᱜ ᱟᱭᱠᱟᱱ ᱠᱚ ᱥᱴᱟᱭᱤᱞᱟᱭᱡᱰ ᱠᱟᱱᱟ ᱟᱪᱮ ᱵᱟᱞᱩᱱ ᱠᱚ ᱞᱮᱠᱟ ᱛᱮ, ᱡᱟᱦᱟᱸ ᱪᱟᱞᱟᱜ ᱚᱱᱚᱞ ᱟᱨ ᱵᱨᱟᱸᱰ ᱛᱮᱭᱟᱨ ᱟᱠ ᱢᱮᱰᱤᱴᱚᱨᱮᱱᱤᱭᱟᱱ ᱡᱚᱲ ᱨᱮᱭᱟᱜ ᱤᱥᱟᱨᱟ ᱠᱟᱱᱟ ᱾ ᱥᱚᱱᱟ, ᱵᱮᱸᱜᱮᱱᱤ ᱟᱨ ᱦᱟᱨᱟ ᱨᱚᱝ ᱢᱩᱬᱩᱛ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱛᱤᱱᱤᱫᱦᱤ ᱦᱩᱭᱮᱫ ᱟ ᱾ ᱯᱷᱤᱜ ᱦᱟᱲᱟᱢ, ᱟᱲᱟᱹᱲ ᱟᱨ ᱦᱟᱠᱩ ᱪᱟᱢᱨᱟ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱚᱨᱱ ᱠᱚ ᱢᱮᱰᱤᱴᱚᱨᱮᱱᱤᱭᱟᱱ ᱛᱟᱦᱮᱸᱱ ᱛᱟᱦᱮᱸᱱ ᱠᱚ ᱮᱢ ᱠᱟᱛᱮ ᱢᱚᱱᱮ ᱠᱟᱛᱮ ᱟ ᱾ ᱞᱮᱵᱮᱞ ᱟᱨ ᱠᱟᱜᱚᱡ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱚ ᱯᱮᱱᱴᱚᱱ ᱨᱚᱝ ᱨᱮ ᱯᱷᱮᱰᱨᱤᱜᱚᱱᱤ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟᱭᱮᱱᱟ, ᱟᱨ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱦᱚᱰᱚᱜᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱥᱤᱭᱟᱱ ᱵᱟᱡᱟᱨ ᱨᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Figura ᱵᱨᱟᱸᱰᱤᱝ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Figura ᱵᱨᱟᱸᱰᱤᱝ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - ᱴᱮᱜ ᱠᱚ
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Anja Zambelli Colak
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
