Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ
by Sxdesign
Client: Sxdesign
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 45,910
Verified Award Winner
Verify Award Status for #137585The Design
About Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ
Sxdesign ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱵᱮᱡᱤᱝ ᱴᱷᱟᱶ ᱨᱮ ᱛᱷᱟᱯᱤᱭᱟᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱴᱩᱰᱤᱭᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱵᱟᱨᱤᱠ ᱡᱤᱱᱤᱥ ᱫᱚ ᱑:᱑.᱔᱑᱔ ᱨᱮᱥᱤᱭᱚ ᱠᱚ ᱚᱱᱩᱥᱨᱚᱬ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱩᱴᱟᱹᱣ ᱟᱨ ᱴᱷᱤᱠ ᱫᱮᱠᱷᱟᱣ ᱮᱢᱚᱜᱼᱟ ᱾ ᱠᱚᱬᱮ ᱠᱚᱨᱮ ᱛᱷᱚᱲᱟ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱠᱳᱴᱮᱥᱚᱱ ᱢᱟᱨᱠ ᱠᱚ ᱮᱛᱚᱦᱚᱵ ᱮᱫᱟ ᱟᱨ ᱞᱚᱜᱚ ᱨᱮᱱᱟᱜ ᱨᱮᱠᱴᱟᱝᱜᱽᱞ ᱠᱚ ᱯᱷᱨᱮᱢ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱡᱟᱣ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱥᱟᱢᱟᱬᱟᱝ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱯᱟᱹᱨᱥᱤ ᱟᱨ ᱢᱚᱱᱮ ᱨᱮᱱᱟᱜ ᱩᱫᱩᱜᱽ, ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱵᱮᱰᱟᱛᱮᱭᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱢᱳᱥᱚᱱ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱛᱮ, ᱞᱚᱜᱚ ᱫᱚ ᱥᱴᱩᱰᱤᱭᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱨᱩᱯ ᱛᱮᱦᱚᱸ ᱦᱟᱨᱟᱭᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱟᱨ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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