WineStax WineStax: Poñja daya sȧjaʼwȧk wine rack by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ Competition Category.
ᱨᱩᱯᱟᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ· 2022
WineStax WineStax: Poñja daya sȧjaʼwȧk wine rack
by BrandBase
Client: BrandBase B.V.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax WineStax: Poñja daya sȧjaʼwȧk wine rack
WineStax do ᱚᱨᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱭ ᱩᱯᱨᱩᱢ ᱫᱚ ᱩᱯᱨᱩᱢ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜ wine rack ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱟᱠᱷᱨᱟ ᱫᱚ ᱟᱡ ᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱯᱮ ᱜᱚᱴᱟᱝ ᱵᱚᱛᱚᱞ ᱫᱚ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱟᱠᱷᱨᱟ ᱠᱚ ᱫᱚ ᱦᱟᱨᱟᱴᱟ ᱠᱞᱤᱯ ᱛᱮ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱩᱲᱟᱣ ᱠᱚ ᱵᱟᱝ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱜᱮᱞ ᱜᱚᱴᱟᱝ ᱟᱠᱷᱨᱟ ᱦᱟᱵᱤᱡ ᱦᱟᱨᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱟᱠᱷᱨᱟ ᱫᱚ ᱵᱟᱨᱭᱟ ᱛᱨᱤᱯᱚᱞ-ᱦᱮᱠᱥᱟᱜᱚᱱᱟᱞ ᱮᱞᱤᱢᱮᱱᱴ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱡᱩᱲᱟᱣ ᱯᱳᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱱ ᱢᱩᱪᱟᱹᱫ ᱠᱚ ᱛᱷᱨᱮᱰ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱠᱚ ᱛᱤ ᱛᱮ ᱮᱠᱛᱟᱣ ᱠᱟᱛᱮ ᱯᱮᱸᱪᱚᱜᱼᱟ᱾ ᱦᱮᱠᱥᱟᱜᱚᱱᱟᱞ ᱥᱟᱦᱴᱟ ᱠᱚ ᱫᱚ rack ᱨᱮ ᱦᱟᱞᱠᱟ ᱟᱨ ᱥᱩᱫᱷᱨᱟᱹᱣ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱟᱜ ᱮᱢᱟᱜᱼᱟ᱾ ᱦᱟᱨᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱱᱚᱶᱟ wine rack ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱚᱲᱟᱜ ᱟᱨ ᱡᱚᱲᱟᱣ ᱢᱟᱯ ᱞᱮᱠᱟᱛᱮ ᱦᱟᱛᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
WineStax WineStax: Poñja daya sȧjaʼwȧk wine rack ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ WineStax WineStax: Poñja daya sȧjaʼwȧk wine rack ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
