Gorgeous Frontier Highway Brand Identity by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Gorgeous Frontier Highway Brand Identity
by Zhuang Li
Client: China National Highway G331
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Brand Identity
ᱥᱩᱸᱰᱨ ᱥᱤᱢᱴ ᱨᱚᱲ ᱡᱟᱦᱟᱱ ᱪᱤᱱ ᱡᱟᱛᱤᱭ ᱥᱚᱲᱚᱠ ᱡᱤ331 ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱠᱚᱭ ᱠᱚ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱟᱦᱴᱟᱣ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱥᱚᱲᱚᱠ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱛᱩᱨ ᱥᱤᱢᱟᱱᱟ ᱛᱟᱞᱟ ᱠᱩᱴᱟᱢ ᱠᱟᱱᱟ ᱟᱨ ᱦᱮᱭᱞᱚᱸᱡᱤᱟᱸᱜ ᱯᱨᱚᱵᱷᱤᱸᱥ ᱨᱮ ᱢᱤᱫ ᱜᱟᱲᱟᱭ ᱥᱤᱢᱟᱱᱟ ᱨᱟᱠᱷᱤ ᱚᱨᱟᱜ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ। ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱡᱤᱭᱚ ᱢᱚᱨᱯᱷᱚᱞᱚᱡᱤ, ᱵᱤᱨᱩᱜᱩᱛᱤ ᱟᱨ ᱥᱚᱲᱚᱠ ᱟᱠᱟᱛ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱢᱤᱫ ᱟᱫᱷᱟ-ᱜᱚᱲᱚ ᱞᱮᱸᱰᱷᱚᱢ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ, ᱢᱤᱫ ᱯᱟᱛᱟ ᱵᱤᱨᱩᱜᱩᱛᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ, ᱟᱨ ᱢᱤᱫ ᱞᱟᱭᱤᱱ ᱥᱚᱲᱚᱠ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ। ᱱᱚᱶᱟ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱚᱞ-ᱚᱞ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱡᱚᱛᱚ ᱡᱚᱦᱚᱜ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱟᱨ ᱱᱤᱛᱚᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱨᱩᱯ ᱠᱚ ᱟᱨᱦᱚᱸ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱫᱟᱭ। ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱥᱚᱲᱚᱠ ᱮᱴᱟᱜ ᱯᱩᱱ ᱨᱩᱛᱩ ᱟᱨ ᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱨ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱩᱫᱩᱠ ᱟᱠᱟᱫᱟᱭ।
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Gorgeous Frontier Highway Brand Identity ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gorgeous Frontier Highway Brand Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
