Centrick ᱨᱮᱱᱟᱜ Naturally Fluid ᱵᱨᱰᱮ ᱫᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱦᱴᱟᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Naturally Fluid ᱵᱨᱰᱮ ᱫᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱦᱴᱟᱣ
Centrick ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Centrick Marketing Solutions LLP
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139075 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Naturally Fluid ᱵᱨᱰᱮ ᱫᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱦᱴᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
Naturally Fluid ᱮᱴᱟᱜ ᱢᱤᱫ ᱵᱨᱰ ᱟᱭᱰᱮᱦᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ ᱟᱭᱢᱟ ᱯᱷᱤᱞᱚᱢ ᱯᱷᱮᱥᱴᱤᱵᱷᱟᱞ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱟᱴᱮᱡ ᱵᱟᱵᱚᱛ ᱠᱟᱱᱟ ᱾ ᱟᱭᱰᱮᱦᱴᱤᱴᱤ ᱫᱚ ᱢᱤᱫ ᱨᱮᱡᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱷᱟᱥᱟ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱯᱷᱮᱥᱴᱤᱵᱷᱟᱞ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱠᱚ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱥᱟᱶᱴᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱚᱲᱟᱜ ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱠᱚ ᱦᱟᱭ ᱯᱟᱨᱚᱢ ᱮᱫ ᱚᱰᱚᱠ ᱦᱚᱸᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱡᱚᱛᱚ ᱠᱚᱱᱚᱴ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱴᱤ ᱨᱮᱭᱟᱜ ᱟᱨ ᱣᱟᱴᱚᱨᱠᱚᱞᱚᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱰᱤᱡᱤᱴᱟᱭᱤᱡ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱟᱜ ᱠᱟᱭᱮᱠᱮ ᱚᱲᱟᱜ ᱠᱚᱞᱮᱡ ᱦᱟᱹᱲ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱡᱟᱢᱮᱴᱨᱤᱠ ᱥᱟᱱᱥ-ᱥᱮᱨᱤᱯᱷ ᱴᱟᱭᱯᱮᱯᱷᱮᱥ ᱫᱚ ᱠᱟᱲᱟ ᱤᱞᱟᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱥᱟᱶᱴᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱨᱰ ᱢᱟᱨᱠ ᱟᱨ ᱣᱟᱨᱰ ᱢᱟᱨᱠ ᱠᱚ ᱟᱭᱰᱮᱱᱴᱤᱯᱷᱤᱠᱮᱥᱚᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾ ᱮᱴᱟᱜ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱭᱤᱡ-ᱯᱩᱭᱞᱩ ᱴᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱚᱵᱟᱭᱤᱞ ᱰᱤᱵᱟᱭᱤᱥ ᱟᱨ ᱥᱚᱥᱤᱭᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Naturally Fluid ᱵᱨᱰᱮ ᱫᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱦᱴᱟᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Naturally Fluid ᱵᱨᱰᱮ ᱫᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱦᱴᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
- ᱴᱮᱜ ᱠᱚ
- brand identity, branding, communication, dynamic identity, fluid design system, visual language
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
- ᱯᱨᱮᱨᱚᱱᱟ
- For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- October 2021 to 30 December 2021, started in Mumbai and aired across the world.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
