Abstract Illustrations ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱴ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Abstract Illustrations ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱴ
Client: TELS Group
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
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About Abstract Illustrations ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱴ
ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱵᱽᱨᱟᱸᱰᱮᱰ ᱠᱤᱴ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱽᱜᱟᱹᱣ ᱫᱚ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱥᱴᱟᱭᱤᱞ ᱨᱮᱭᱟᱜ ᱡᱤᱞᱤᱧ ᱚᱠᱛᱚ ᱠᱷᱚᱸᱫᱽᱨᱚᱸᱫᱽ ᱠᱷᱚᱱ ᱦᱮᱡ ᱞᱮᱱᱟ᱾ ᱟᱞᱮ ᱑᱐ ᱜᱚᱴᱟᱝ ᱵᱷᱮᱜᱟᱨ ᱯᱷᱚᱨᱢᱟᱞ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱞᱚᱜᱚᱱ ᱜᱟᱨ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱯᱮᱞᱮᱴ ᱠᱚ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱱᱟ᱾ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱯᱷᱟᱨᱟᱠ ᱫᱚ ᱡᱷᱚᱛᱚ ᱯᱨᱚᱢᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱮᱰ ᱠᱚᱱᱥᱮᱯᱪᱩᱣᱟᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱡᱷᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱜᱚᱣᱟᱥ ᱛᱚᱠᱱᱤᱠ ᱨᱮ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱞᱟᱭᱤᱱ ᱥᱴᱟᱭᱤᱞ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱥᱟᱶᱛᱮ ᱯᱷᱚᱨᱢᱟᱞ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱠᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱮᱴᱟᱜ ᱠᱚᱢᱯᱤᱴᱤᱴᱤᱵᱽ ᱩᱫᱟᱹᱦᱨᱚᱬ ᱠᱚ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱵᱟᱲᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Abstract Illustrations ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Abstract Illustrations ᱮᱵᱽᱥᱴᱨᱟᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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