Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity)
Client: Greenin'ful
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #139444The Design
About Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity)
ᱯᱩᱛᱷᱤ ᱚᱲᱟᱜ: ᱜᱨᱤᱱᱤᱸᱯᱩᱞ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱮᱠᱚ-ᱯᱷᱨᱮᱸᱰᱞᱤ ᱵᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱫᱳᱵᱟᱨᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱢᱤᱫ ᱴᱮᱠᱟᱣ-ᱮᱛᱦᱚᱵ ᱡᱦᱤᱶᱤᱡ ᱚᱲᱟᱜ ᱫᱚ ᱥᱩᱛᱟᱨ ᱟᱹᱨᱥᱤ ᱮ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱨᱮᱸᱰ ᱫᱚ ᱚᱠᱟ ᱦᱚᱲ ᱠᱚ ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟ ᱛᱦᱚᱲᱟᱭ ᱠᱟᱱᱟ, ᱚᱱᱠᱩ ᱡᱩᱲᱟᱶ ᱠᱟᱛᱮ ᱡᱳᱲᱟᱣ ᱮᱫᱟ ᱾ ᱞᱳᱜᱳ ᱨᱮ ᱦᱟᱨᱟ ᱛᱚᱠᱚᱴ ᱨᱮᱭᱟᱜ ᱯᱟᱞᱚᱴ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱨᱮᱭᱟᱜ ᱫᱚᱲᱠᱟᱛᱮ ᱟᱨ ᱡᱟᱱᱟ ᱟᱹᱭᱩᱨ ᱨᱮ ᱦᱩᱰᱤᱧ ᱮ ᱩᱫᱩᱠ ᱠᱟᱫᱟ ᱾ ᱫᱮᱠᱷᱟᱣ ᱯᱚᱦᱴᱟᱣ ᱨᱮ ᱨᱟᱲᱟ ᱨᱚᱝ ᱠᱚ, ᱰᱷᱮᱨ ᱵᱨᱟᱥ ᱟᱹᱲᱟᱹᱭ ᱠᱚ, ᱟᱨ ᱛᱤ ᱫᱚᱨᱟᱹᱜ ᱟᱠᱟᱱ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹᱠᱟᱱᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱵᱮᱵᱦᱟᱨ ᱨᱮ ᱞᱚᱪᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱣᱟ ᱾ ᱪᱤᱛᱟᱨ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱫᱮᱠᱷᱟ, ᱟᱨ ᱡᱳᱲᱟᱣ-ᱠᱮᱸᱫᱨᱤᱛ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱫᱟ ᱾ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱫᱚ ᱵᱨᱮᱸᱰ ᱫᱚ ᱢᱤᱫ ᱠᱟᱨᱚᱵᱟᱨ ᱯᱞᱮᱴᱷᱟᱨᱚᱢ ᱠᱷᱚᱱ ᱢᱤᱫ ᱡᱟᱱᱟ ᱛᱮ ᱠᱩᱞᱟᱭ ᱮᱫᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱚᱲᱟᱜ-ᱟᱹᱰᱤ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱟᱪᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱱᱟ ᱟᱹᱭᱩᱨ ᱩᱫᱩᱜ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensions & Packaging
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Production Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Design Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Project Duration
- October 2021 - January 2022
- Operation Flow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Team Members
- Michelle Kason
- Image Credits
- Image 1: Michelle Kason (Designer)
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