Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ
Client: Teamgeissert
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #139533The Design
About Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ
ᱢᱤᱫ ᱟᱡᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱱᱟᱶᱟᱯᱟᱱ ᱥᱟᱶ ᱵᱮᱵᱚᱥᱛᱟ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ SC Freiburg ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱥᱴᱮᱰᱤᱭᱚᱢ ᱨᱮᱱᱟᱜ ᱵᱮᱱᱟᱣ ᱨᱮ ᱚᱨᱛᱷᱚᱜᱚᱱᱟᱞ ᱢᱩᱞ ᱨᱩᱯ ᱟᱨ ᱚᱨᱛᱷᱚᱜᱚᱱᱟᱞ ᱪᱷᱟᱛ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱱᱟᱣᱤᱡ ᱵᱮᱱᱟᱣ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱥᱛᱩᱠᱟᱹᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱩᱞ ᱱᱤᱭᱚᱢ ᱜᱚᱲᱚ ᱮᱢᱟᱱ ᱦᱩᱭ ᱞᱟᱹᱠᱛᱤ᱾ ᱱᱟᱶᱟ ᱦᱚᱨ ᱧᱟᱢ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ ᱥᱟᱹᱯᱷᱟᱹ ᱨᱩᱯ ᱯᱟᱹᱨᱥᱤ ᱥᱟᱶ ᱩᱫᱩᱜ ᱮᱢᱟ᱾ ᱱᱚᱶᱟ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱟᱨ ᱯᱷᱮᱱ ᱠᱚ ᱵᱟᱨᱦᱮ ᱡᱟᱜᱟ (ᱜᱟᱹᱰᱤ ᱫᱚᱦᱚ, ᱵᱟᱥ ᱛᱷᱟᱹᱣ, ᱴᱨᱟᱢ) ᱨᱮ ᱫᱟᱹᱨᱟᱹᱭ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱮᱢᱟ, ᱵᱚᱞᱚᱱ ᱫᱩᱣᱟᱹᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱪᱩ ᱠᱚᱣᱟ ᱟᱨ ᱥᱴᱮᱰᱤᱭᱚᱢ ᱨᱮ ᱯᱨᱚᱢᱮᱱᱮᱰ ᱰᱟᱦᱟᱨ ᱛᱮ ᱫᱩᱠᱩᱢ ᱡᱟᱜᱟ ᱦᱟᱹᱵᱤᱡ ᱟᱹᱪᱩ ᱠᱚᱣᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats. - Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- colored alupanels with colored foil
- Research
- All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated. - Inspiration
- The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
- Project Duration
- The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
- Operation Flow
- the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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