Khedr El Attar ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Khedr El Attar ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Client: Khedr el Attar
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
ᱠᱷᱮᱰᱨ ᱮᱞ ᱟᱴᱚᱨ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱠᱟᱸᱪᱟ (ᱨᱚ) ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱮᱯᱟᱨᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱠᱟᱭᱨᱚ (ᱠᱟᱭᱨᱚ) ᱨᱮ ᱴᱷᱮᱱ ᱥᱮᱱ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱠᱟᱛᱮ ᱠᱟᱸᱡᱤ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ 1945 ᱥᱮᱨᱢᱟ ᱨᱮ ᱵᱟᱸᱰᱦᱚᱸ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱨᱚᱲᱤᱫ ᱥᱟᱶ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱵᱮᱵᱚᱥᱛᱟ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱱᱟᱶᱟ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱚᱴ ᱛᱟᱦᱮᱸᱱ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟᱭ᱾ ᱚᱠᱛᱚ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱦᱟᱛᱟᱣ ᱛᱮ, ᱠᱷᱮᱰᱨ ᱮᱞ ᱟᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱠᱟᱸᱪᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱚᱲᱟᱜ ᱦᱤᱥᱟᱹᱨ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱦᱟᱱᱟᱜ ᱛᱟᱦᱮᱱ ᱟᱠᱟᱱᱟ ᱮᱨᱟ ᱴᱷᱤᱠ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ᱾ ᱫᱮᱠᱷᱟᱣ ᱵᱮᱵᱚᱥᱛᱟ ᱵᱮᱯᱟᱨ ᱠᱚ ᱯᱮ ᱢᱩᱲᱩᱛ ᱦᱟᱲᱟᱢ ᱩᱯᱵᱷᱟᱜ ᱨᱮ ᱵᱟᱭᱛᱟᱨ ᱮᱫᱟ: ᱚᱨᱜᱟᱱᱤᱠ ᱚᱠᱟᱛᱮ (ᱚᱨᱜᱟᱱᱤᱠ ᱢᱮᱰᱤᱥᱤᱱ), ᱠᱟᱸᱪᱟ ᱥᱩᱱᱫᱚᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱡᱚᱢ ᱡᱤᱱᱤᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ᱾ ᱯᱮᱠᱮᱡᱤᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱵᱨᱟᱸᱰ ᱜᱟᱭᱰᱞᱟᱭᱤᱱ ᱠᱚ ᱱᱚᱶᱟ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱮᱫᱟ, ᱡᱟᱦᱟᱱ ᱵᱮᱯᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱫᱤᱱ ᱨᱮᱭᱟᱜ ᱪᱟᱹᱞ-ᱪᱚᱞᱚᱱ ᱥᱟᱶ ᱱᱚᱶᱟ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱮᱫᱟᱭ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Khedr El Attar ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Khedr El Attar ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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