Primary Residence Primary Residence by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Primary Residence Primary Residence
Client: Evleen
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #140254The Design
About Primary Residence Primary Residence
ᱯᱨᱟᱭᱢᱨᱤ ᱨᱮᱡᱤᱰᱮᱸᱥ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱩᱞᱴᱤᱰᱤᱥᱤᱯᱞᱤᱱᱟᱨᱤ ᱵᱨᱟᱸᱰ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱣᱤᱡᱩᱲᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱮᱠᱥᱯᱞᱚᱨᱮᱥᱚᱱ ᱠᱷᱚᱱ ᱮᱦᱚᱵ ᱦᱩᱭ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱟᱩᱦᱟᱩᱥ ᱢᱩᱵᱷᱢᱮᱱᱴ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱟᱨ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱟᱨᱠᱤᱴᱮᱠᱴᱟᱨᱟᱞ ᱨᱩᱼᱠᱷᱟᱦᱚᱱ ᱠᱚ ᱡᱟᱛ ᱡᱩᱲᱟᱶ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱴᱩᱰᱟᱜ ᱪᱟᱭᱱᱤᱡ ᱟᱠᱥᱚᱨ ᱡᱩ ᱠᱷᱚᱱ ᱵᱟᱱᱟᱣ ᱦᱩᱭ ᱮᱱᱟ, ᱡᱟᱦᱟᱸᱟᱜ ᱡᱟᱲᱤ ᱛᱟᱦᱮᱸᱱᱟ ᱚᱠᱚᱭ ᱚᱲᱟᱜ ᱜᱚᱴᱚ ᱡᱟᱭᱜᱟ, ᱟᱨ ᱱᱚᱶᱟᱨᱮ ᱯᱮ ᱠᱚᱴᱟ ᱢᱩᱞ ᱨᱚᱸ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸᱠᱚ ᱦᱚᱲᱟ, ᱥᱟᱥᱟᱝ ᱟᱨ ᱱᱤᱞᱟ ᱾ ᱸPrimary Residenceᱸ ᱧᱩᱛᱩᱢ ᱚᱠᱟ ᱱᱚᱶᱟ ᱨᱚᱸ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱟᱨ ᱚᱠᱟ ᱟᱭᱢᱟᱸ ᱟᱞᱟᱫᱟ ᱠᱟᱞ ᱨᱮ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱨᱛ ᱠᱚ ᱵᱟᱵᱚᱛ ᱟᱡᱟᱜ ᱠᱟᱱᱟ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱚᱠᱟ ᱢᱤᱫ ᱵᱨᱚᱥᱟᱨ, ᱢᱤᱫ ᱵᱤᱡᱱᱮᱥ ᱠᱟᱰ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨᱰ ᱠᱟᱜᱚᱡ ᱨᱮ ᱯᱨᱤᱸᱴ ᱦᱚᱸ ᱢᱤᱫ ᱥᱴᱮᱥᱱᱟᱨᱤ ᱠᱤᱴᱚᱜ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Primary Residence Primary Residence ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Primary Residence Primary Residence ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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