Conlia Home Image Store Retail Interior Design (ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2022
Conlia Home Image Store Retail Interior Design (ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ)
by Zehua Zheng
Client: Conlia Home
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #140278The Design
About Conlia Home Image Store Retail Interior Design (ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ)
ᱪᱷᱚᱸᱞᱤᱭᱟ ᱦᱚᱢ ᱤᱢᱮᱡ ᱥᱴᱳᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ, ᱡᱟᱦᱟᱸ ᱡᱤᱭᱟᱸᱜᱢᱮᱱ, ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱚᱢ ᱯᱷᱚᱨᱱᱤᱥᱤᱝ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱᱮ ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ ᱟᱨ ᱚᱨᱤᱭᱮᱸᱴᱟᱞ ᱚᱨᱚᱠ ᱡᱤᱶᱤ ᱠᱚ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱱᱟᱭ ᱟᱠᱟᱱᱟ ᱾ ᱫᱟᱨᱮ ᱟᱨ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱫᱚ ᱴᱨᱟᱥ ᱟᱨ ᱡᱷᱤᱡᱽ ᱜᱨᱤᱞ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱵᱟᱛᱟᱣᱟᱜ-ᱟ ᱾ ᱯᱳᱞᱤᱯᱨᱳᱯᱤᱞᱤᱱ ᱥᱤᱴ ᱠᱚ, ᱨᱟᱴᱟᱱ ᱵᱩᱱᱩᱭᱟᱜ ᱟᱨ ᱫᱩᱲᱩᱵ ᱠᱟᱯᱲᱟ ᱠᱚ ᱡᱚᱛᱚ ᱡᱚᱛᱚ ᱡᱚᱦᱚᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱥᱟᱶ ᱥᱟᱶ ᱡᱳᱰᱤ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱟᱫᱷᱟ-ᱡᱷᱤᱡᱟᱹᱣ ᱟᱨ ᱥᱟᱢᱤᱴᱨᱤᱠᱟᱞ ᱞᱮᱭᱟᱣᱩᱴ ᱫᱚ ᱛᱟᱞᱟ ᱟᱨ ᱵᱟᱦᱨᱮ ᱡᱩᱲᱟᱶ ᱡᱩᱲᱟᱣ ᱠᱟᱛᱮ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱾ ᱠᱟᱹᱢᱤ-ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱡᱚᱛᱚ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱛᱮ ᱯᱩᱨᱟᱹ ᱛᱟᱦᱮᱸ ᱵᱟᱲᱟᱭ ᱠᱟᱛᱮ ᱵᱟᱹᱭ ᱴᱷᱟᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱯᱚᱨᱛᱚ ᱠᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱫᱟ ᱾ ᱛᱷᱤᱢ ᱨᱮᱭᱟᱜ ᱥᱤᱱ ᱢᱰᱤᱭᱩᱞ ᱠᱚ ᱚᱱᱟ ᱚᱱᱟ ᱚᱲᱟᱜ ᱥᱟᱡᱟᱣ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱟᱨ ᱮᱠᱟ ᱟᱨᱟᱢ-ᱪᱷᱟᱶ ᱛᱮ ᱠᱟᱣᱨᱮᱰ ᱠᱟᱹᱢᱤ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Conlia Home Image Store Retail Interior Design (ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Conlia Home Image Store Retail Interior Design (ᱠᱷᱩᱪᱠᱟᱹᱨ ᱴᱷᱮᱱ ᱨᱮ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
- Tags
- Natural, comfortable, oriental features, domesticity, elegant household items
- Production Technology
- The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
- Design Challenge
- 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life. - Research
- The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
- Inspiration
- The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people. - Project Duration
- Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
- Operation Flow
- 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal. - Team Members
- Designer: ZE HUA ZHENG
Designer: WANG YING PAN
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