Enable Change ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Enable Change ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
by Squared
Client: Isabelle Laporte
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #140542The Design
About Enable Change ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Enable Change ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱸ ᱪᱮᱸᱡ ᱢᱮᱱᱮᱡᱢᱮᱸᱴ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱢᱤᱫ ᱯᱨᱚᱯᱷᱮᱥᱚᱱᱟᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱢᱤᱱᱤᱢᱟᱞ ᱟᱯᱨᱳᱪ, ᱢᱤᱫ ᱵᱳᱞᱰ ᱴᱟᱭᱯ ᱠᱚᱢᱵᱤᱱᱮᱥᱚᱱ ᱟᱨ ᱢᱤᱫ ᱚᱛᱤ ᱨᱚᱥᱚᱬ ᱨᱚᱬ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱞᱚᱜᱳ ᱥᱤᱢᱵᱚᱞ ᱨᱮ I ᱟᱨ L ᱤᱱᱤᱥᱤᱭᱟᱞ ᱠᱚ, ᱮᱴᱚᱨᱱᱤᱴᱤ (ᱟᱠᱚᱴᱦᱚᱲ) ᱨᱮᱭᱟᱜ ᱥᱤᱢᱵᱚᱞ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱤᱱᱠᱞᱩᱡᱚᱱ (ᱥᱟᱸᱴᱟᱲ) ᱠᱚ ᱨᱮᱯᱨᱮᱡᱮᱱᱴ ᱠᱟᱛᱮᱭᱟ ᱾ ᱴᱟᱭᱯᱮᱯᱷᱮᱥ ᱠᱚ ᱪᱮᱸᱡ (ᱵᱚᱫᱚᱞ) ᱨᱮᱭᱟᱜ ᱨᱤᱯᱞᱮᱠᱴ ᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱦᱩᱭᱮᱱ ᱛᱟᱦᱮᱸᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱮᱸᱫᱽᱨᱟ ᱠᱚ ᱦᱚᱴᱮᱴᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱠᱟᱱᱟ ᱟᱨ ᱴᱷᱤᱠ ᱟᱨ ᱴᱷᱤᱱ ᱥᱴᱨᱳᱠ ᱠᱚ ᱠᱷᱚᱱ ᱯᱷᱞᱩᱭᱤᱰ ᱴᱨᱟᱸᱡᱤᱥᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱠᱟᱞᱟᱨ ᱥᱠᱤᱢ (ᱨᱚᱥᱚᱬ ᱨᱮᱭᱟᱜ ᱡᱚᱴᱚᱜ) ᱠᱚᱢ ᱦᱩᱭᱮᱱ ᱠᱟᱱᱟ ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱥᱴᱟᱭᱤᱞ ᱪᱮᱴᱟᱨ (ᱯᱷᱞᱮᱴ) ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱮᱵᱷᱚᱞᱚᱯᱢᱮᱱᱴ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱚᱠᱛᱚ 2021 ᱨᱮ ᱴᱮᱱᱟᱜ ᱫᱩᱭᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱛᱟᱢ ᱦᱩᱭᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Enable Change ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Enable Change ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
- Team Members
- Creative Director - Yana Okoliyska
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