Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Competition Category.
ᱞᱚᱦᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2022
Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ)
Client: Michael Liebert Photography
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Category
Verified Award Winner
Verify Award Status for #140615The Design
About Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ)
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: Open Your Eyes ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱚᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱞᱟᱥᱴᱤᱠ ᱨᱮᱯ ᱠᱚ ᱫᱤᱠᱷᱟᱹᱣ ᱴᱷᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱯ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱟᱨ ᱥᱟᱢᱟᱱ ᱫᱚ ᱦᱚᱭᱚ ᱟᱨ ᱪᱤᱛᱟᱹᱨᱤᱭᱟᱹ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱰᱠᱟ ᱛᱮ ᱵᱮᱨᱮᱡ ᱟᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱷᱚᱱ ᱦᱩᱭᱮᱱ ᱨᱩᱯ ᱠᱚ ᱦᱚᱲ ᱟᱨᱵᱟᱝ ᱡᱟᱱᱣᱟᱨ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱚᱠᱟᱹ ᱴᱷᱮᱱ ᱥᱟᱶᱛᱟᱹ ᱥᱟᱹᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱨᱤᱢᱤᱞ ᱠᱚ ᱞᱮᱠᱟ ᱾ ᱡᱚᱛᱚ ᱧᱮᱞᱚᱜ ᱦᱚᱲ ᱫᱚ ᱵᱟᱭ ᱠᱟᱛᱮ ᱨᱩᱯ ᱧᱮᱞ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱡᱚᱜ ᱪᱮᱛᱟᱱ ᱚᱛᱷᱚᱵ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱞᱚᱣᱟᱨ ᱟᱥᱴᱨᱤᱭᱟ ᱨᱮ ᱡᱟᱱᱣᱟᱨᱤ ᱒᱐᱒᱒ ᱨᱮ ᱢᱤᱫ ᱦᱟᱭ-ᱨᱮᱡᱚᱞᱩᱥᱚᱱ ᱢᱤᱰᱤᱭᱟᱢ ᱯᱷᱚᱨᱢᱮᱴ ᱠᱮᱢᱮᱨᱟ ᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱚᱰᱚᱠ ᱨᱮ, ᱵᱟᱭ ᱯᱷᱞᱮᱥ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱟᱹᱢᱤ ᱫᱚ ᱢᱤᱫ ᱪᱟᱸᱫᱚ ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱛᱮ ᱵᱷᱤᱭᱮᱱᱱᱟ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
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