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Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) by Michael Liebert

Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Competition Category.


ᱞᱚᱦᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2022

Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ)

by Michael Liebert

Client: Michael Liebert Photography

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Category

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Verified Award Winner

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The Design

About Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ)

ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: Open Your Eyes ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱚᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱞᱟᱥᱴᱤᱠ ᱨᱮᱯ ᱠᱚ ᱫᱤᱠᱷᱟᱹᱣ ᱴᱷᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱯ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱟᱨ ᱥᱟᱢᱟᱱ ᱫᱚ ᱦᱚᱭᱚ ᱟᱨ ᱪᱤᱛᱟᱹᱨᱤᱭᱟᱹ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱰᱠᱟ ᱛᱮ ᱵᱮᱨᱮᱡ ᱟᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱷᱚᱱ ᱦᱩᱭᱮᱱ ᱨᱩᱯ ᱠᱚ ᱦᱚᱲ ᱟᱨᱵᱟᱝ ᱡᱟᱱᱣᱟᱨ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱚᱠᱟᱹ ᱴᱷᱮᱱ ᱥᱟᱶᱛᱟᱹ ᱥᱟᱹᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱨᱤᱢᱤᱞ ᱠᱚ ᱞᱮᱠᱟ ᱾ ᱡᱚᱛᱚ ᱧᱮᱞᱚᱜ ᱦᱚᱲ ᱫᱚ ᱵᱟᱭ ᱠᱟᱛᱮ ᱨᱩᱯ ᱧᱮᱞ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱡᱚᱜ ᱪᱮᱛᱟᱱ ᱚᱛᱷᱚᱵ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱞᱚᱣᱟᱨ ᱟᱥᱴᱨᱤᱭᱟ ᱨᱮ ᱡᱟᱱᱣᱟᱨᱤ ᱒᱐᱒᱒ ᱨᱮ ᱢᱤᱫ ᱦᱟᱭ-ᱨᱮᱡᱚᱞᱩᱥᱚᱱ ᱢᱤᱰᱤᱭᱟᱢ ᱯᱷᱚᱨᱢᱮᱴ ᱠᱮᱢᱮᱨᱟ ᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱚᱰᱚᱠ ᱨᱮ, ᱵᱟᱭ ᱯᱷᱞᱮᱥ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱟᱹᱢᱤ ᱫᱚ ᱢᱤᱫ ᱪᱟᱸᱫᱚ ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱛᱮ ᱵᱷᱤᱭᱮᱱᱱᱟ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱮᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Open Your Eyes ᱠᱟᱞᱟ ᱪᱚᱠᱥᱩ ᱠᱟᱹᱢᱤ: ᱠᱚᱞᱟ ᱪᱤᱛᱟᱹᱨ (ᱟᱨᱴ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging
These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags
artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology
Artwork for an independent art project
Design Challenge
For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research
Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration
As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration
The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow
The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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