Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ
Client: Sistema Biblioteche di Roma
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 93,651
- Verified Award Winner
- Verify Award Status for #140666
The Design
About Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ
ᱵᱤᱵᱞᱤᱳᱛᱮᱠᱮ ᱫᱤ ᱨᱚᱢᱟ ᱫᱚ ᱨᱚᱢ ᱱᱟᱜᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱯᱩᱛᱷᱤ ᱵᱟᱠᱷᱚᱲ ᱡᱟᱹᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱨᱩᱢ ᱫᱚ ᱯᱩᱛᱷᱤ ᱵᱟᱠᱷᱚᱲ ᱵᱮᱵᱚᱥᱛᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱤᱥᱤ ᱜᱮᱞ ᱢᱚᱬᱮ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱶᱟ ᱩᱭᱦᱟᱹᱨ ᱟᱨ ᱥᱮᱴᱮᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱨᱮ ᱞᱳᱜᱳ ᱨᱮ ᱢᱤᱫ ᱠᱮᱴᱮᱡ ᱟᱠᱟᱱ ᱯᱩᱛᱷᱤ ᱟᱡᱟᱜ ᱥᱮᱡ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱤᱫ ᱡᱷᱤᱡᱽ ᱟᱠᱟᱱ ᱯᱩᱛᱷᱤ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱟᱠᱷᱚᱨ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱯᱟᱲᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱥᱟᱯᱷᱟ ᱟᱨ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱜᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱨᱩᱢ ᱫᱚ ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱵᱮᱵᱚᱥᱛᱟ, ᱰᱤᱡᱤᱴᱟᱞ ᱴᱟᱪᱯᱭᱮᱸᱴ, ᱵᱤᱡᱽᱧᱟᱯᱚᱱ, ᱵᱟᱦᱨᱮ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱵᱚᱨᱰ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Biblioteche di Roma ᱵᱨᱟᱸᱰ ᱩᱯᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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