Haiwen Yang ᱨᱮᱱᱟᱜ Anlan Branding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Anlan Branding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Haiwen Yang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Anlan
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#141858 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Anlan Branding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱱᱞᱟᱱ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱚᱠᱟ ᱠᱚ ᱢᱮᱱᱠᱷᱟᱱ ᱥᱩᱱᱩᱢ ᱰᱤᱵᱟᱭᱥ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱮᱠᱟ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱟᱹᱰᱤ ᱦᱚᱲ ᱦᱚᱲ ᱟᱹᱛᱟᱭ ᱯᱟᱨᱚᱢ ᱠᱚ ᱨᱮ ᱦᱟᱛᱟᱣ ᱞᱮᱠᱷᱟᱱ ᱛᱟᱦᱮᱸ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ। ᱴᱟᱭᱯᱷᱮᱥ ᱨᱮ ᱠᱚᱬᱟᱭ ᱠᱚ ᱦᱟᱨᱟ ᱴᱮᱴᱟ ᱛᱮ ᱜᱚᱞ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱠᱟ ᱠᱚ ᱚᱰᱚᱠ ᱟᱠᱷᱟᱨ ᱠᱚ ᱥᱟᱫᱷᱟ ᱟᱨ ᱥᱟᱯᱷᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ। A ᱟᱠᱷᱟᱨ ᱠᱷᱚᱱ ᱵᱚᱬᱟᱣ ᱟᱠᱟᱱ ᱵᱟᱦᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱚᱠᱟ ᱥᱩᱱᱩᱢ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ A ᱟᱠᱷᱟᱨ ᱨᱮ ᱢᱤᱫ ᱨᱟᱹᱠᱟᱵᱽ ᱠᱟᱴᱟᱣ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱥᱩᱱᱩᱢ ᱡᱩᱲᱟᱹᱣ ᱠᱚᱣᱟᱜ ᱤᱰᱤ ᱛᱟᱸᱦᱮᱸ ᱠᱟᱱᱟ। ᱡᱟᱢᱩᱱᱤᱭᱟᱹ ᱨᱚᱸᱜ ᱢᱩᱬᱩᱛ ᱵᱨᱟᱸᱰ ᱨᱚᱸᱜ ᱠᱚᱢ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ। ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱥᱴᱮᱢ ᱨᱮ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱜᱟᱭᱰᱞᱟᱭᱤᱱ ᱠᱚ ᱥᱟᱫᱷᱟ ᱵᱮᱵᱷᱟᱨ ᱛᱮᱭᱟᱜ ᱴᱷᱮᱠᱟ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Anlan Branding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Anlan Branding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The coordinated images were applied to all physical stationery system and package system.
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- ᱯᱨᱮᱨᱚᱱᱟ
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Shenzhen Baselab Technology Ltd.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Shenzhen Baselab Technology Ltd.
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