Chow Tai Fook Jewellery Creative Centre ᱨᱮᱱᱟᱜ Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ

Chow Tai Fook Jewellery Creative Centre ᱨᱮᱱᱟᱜ Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ ᱫᱚ ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱜᱟᱦᱱᱟ· 2023

Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ

Chow Tai Fook Jewellery Creative Centre ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Chow Tai Fook Jewellery

ᱜᱟᱦᱱᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱨᱤ:ᱯᱷᱟᱨᱢ ᱢᱮᱱᱛᱮ ᱯᱮ ᱢᱟᱨᱟᱝ ᱥᱞᱟᱭᱰᱤᱝ ᱵᱤᱰ ᱟᱨ ᱢᱤᱫ ᱥᱤᱠᱟᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫ ᱛᱮ ᱡᱩᱭᱮᱞᱟᱨᱤ ᱥᱮᱴ ᱾ ᱥᱞᱟᱭᱰᱤᱝ ᱵᱤᱰ ᱠᱚ ᱡᱟᱦᱟᱱ ᱴᱷᱟᱶ ᱨᱮ ᱩᱠᱩᱭ ᱠᱟᱱ ᱯᱟᱴᱷᱤ ᱠᱚ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱᱠᱚ ᱦᱟᱨ ᱟᱨ ᱠᱟᱛᱟ ᱨᱮᱭᱟᱜ ᱞᱚᱨ ᱥᱟᱯᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭᱮᱫ ᱠᱟᱱᱟ ᱾ ᱨᱤ:ᱯᱷᱟᱨᱢ, ᱥᱞᱟᱭᱰᱤᱝ ᱵᱤᱰ ᱠᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱟᱝᱜᱚ ᱨᱩᱯ ᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟᱭ ᱾ ᱮᱴᱟᱜ ᱵᱤᱰ ᱥᱤᱠᱟᱞ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱱ ᱴᱷᱟᱶ ᱨᱮ ᱦᱮᱸ ᱛᱷᱟᱯ ᱦᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱟᱛᱮ ᱮᱢ ᱚᱲᱟᱜ ᱦᱚᱲ ᱢᱤᱫ ᱦᱟᱨ, ᱢᱤᱫ ᱠᱟᱛᱟ ᱟᱨ ᱮᱴᱟᱜ ᱚᱱᱚᱲ ᱯᱟᱨᱚᱢ ᱠᱚ ᱴᱷᱟᱶ ᱟᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱫᱟᱭ ᱾ ᱢᱤᱫ ᱰᱤᱭᱟᱛᱤᱥ ᱤᱸᱪ ᱥᱤᱠᱟᱞ ᱛᱮ ᱥᱟᱶ ᱥᱟᱶ ᱠᱩᱲᱤ ᱦᱚᱰᱚᱫ ᱠᱚᱢᱵᱤᱱᱮᱥᱚᱱ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱴᱷᱟᱨᱟᱭᱮ ᱠᱩᱲᱤ ᱤᱸᱪ ᱥᱤᱠᱟᱞ ᱛᱮ ᱠᱟᱢ ᱠᱚᱢ ᱠᱚᱢ ᱮ ᱫᱚ ᱥᱟᱶ ᱠᱩᱲᱤ ᱦᱚᱰᱚᱫ ᱠᱚᱢᱵᱤᱱᱮᱥᱚᱱ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱮᱢ ᱚᱲᱟᱜ ᱦᱚᱲ ᱠᱮ ᱢᱤᱫ ᱥᱟᱶ-ᱛᱮᱭᱟᱨᱟᱠᱚᱣᱟᱲᱤ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱮ ᱟᱹᱦᱩᱭ ᱮᱫᱟᱭ, ᱟᱨ ᱢᱤᱫ ᱥᱚᱡᱷᱚ ᱟᱨ ᱡᱚᱦᱚᱜ ᱠᱟᱞᱟᱢ ᱨᱮ ᱛᱷᱤᱨ ᱥᱴᱟᱭᱤᱞ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱮ ᱦᱟᱥᱟᱨ ᱮᱫᱟᱭ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Re Form ᱨᱤ:ᱯᱷᱟᱨᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
ᱯᱨᱮᱨᱚᱱᱟ: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Chow Tai Fook Jewellery Creative Centre
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Chow Tai Fook Jewellery Creative Centre

ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱟᱲᱦᱟᱣ ᱢᱮ

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