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Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2023

Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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Colors

The Design

About Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

Ecovacs ᱵᱩᱫᱷᱤ ᱵᱷᱚᱨᱟ ᱨᱚᱵᱚᱴ ᱵᱟᱵᱚᱛ ᱵᱮᱵᱷᱟᱨᱤᱭᱟ᱕ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱡᱟᱦᱟᱸ ᱮᱠᱴᱟ retail store interior design ᱠᱟᱱᱟ, ᱚᱱᱟ 150 ᱥᱠᱣᱮᱨ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱠᱟᱛᱮ ᱮᱠᱴᱟ ᱦᱚᱸ ᱠᱟᱱᱟ᱾ ᱚᱱᱟ store ᱡᱟᱦᱟᱸ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱦᱟᱲᱟᱢ ᱡᱤᱣᱤ ᱡᱚᱛᱚ ᱢᱮᱥᱟᱜ ᱦᱚᱸᱤᱭᱟ, ᱚᱱᱟ home scenario ᱨᱮᱭᱟᱜ ᱛᱮ ᱮᱴᱟᱜ ᱠᱟᱛᱮ ᱡᱮᱢᱚᱱ ᱡᱤᱣᱤ ᱨᱮᱭᱟᱜ ᱵᱮᱥ ᱛᱟᱹᱦᱮᱱ ᱛᱮᱢᱟᱸ ᱮᱢ ᱦᱚᱸᱭᱟ᱾ Gradient blue rang ᱛᱟᱦᱮᱸᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱩᱬᱩᱛ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱦᱟᱦᱟᱲᱟ ᱨᱮᱭᱟᱜ wood grain ᱟᱨ metal texture ᱠᱟᱛᱮ silver gray display shelf ᱠᱚ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱᱟ᱾ Brand logo ᱟᱨ product ᱠᱷᱚᱱ ᱠᱚᱣᱟᱜ round shape ᱠᱚ visual language ᱞᱮᱠᱷᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱸᱭᱟ᱾ ᱢᱤᱫ ᱮᱴᱟᱜ ᱠᱟᱛᱮ planned route ᱛᱮ visitor ᱠᱚ demonstration, selling, experience ᱟᱨ scenario area ᱨᱮᱭᱟᱜ ᱛᱮ ᱴᱮᱞᱟ ᱢᱮᱦᱮᱴᱟ᱾ ᱱᱚᱶ᱾ store ᱨᱮᱱ China ᱨᱮ 2022 ᱨᱮ khoola ᱮᱱᱟ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ecovacs Retail Store ᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging
150㎡
Tags
New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology
1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge
This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research
As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration
Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration
The project began in January 2022 and was launched in China in June 2022.
Operation Flow
Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members
Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang

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